For example, when a company decides to split its shares in order to make shares more affordable, it can have a positive effect. This opens the stock to an entirely new subset of the investing public (namely, those who previously couldn't afford even a single share), which can cause a spike in demand that pushes the stock higher. If your broker allows you to trade fractional shares, this isn't a concern, but, for many investors, high-dollar stocks are inaccessible. Stock splits also can convey management's confidence in a stock price, which can trickle down to investors.
What should you expect when stocks split?
There are three key dates investors need to know when it comes to stock splits. They are (in chronological order):
- Announcement date: First, the company will publicly announce the plans for the split, as well as pertinent details investors need to know. This information generally includes the split ratio and when it will happen, including the dates I describe in the next two bullet points.
- Record date: This is an important date when it comes to accounting, but it isn't terribly important for investors to know. The record date is when existing shareholders need to own the stock in order to be eligible to receive new shares created by a stock split. However, if you buy or sell shares between the record date and the effective date, the right to the new shares transfers.
- Effective date: The date when the new shares show up in investors' brokerage accounts and the shares trade on a split-adjusted basis.
This may sound complicated, but it's quite simple in real-world situations. On the morning of the effective date of a stock split, the increased number of shares will appear in your account, and the share price should be adjusted accordingly.