The turmoil in the markets makes it too easy to justify selling any stock these days. Yet, while even warranted, gut-wrenching panic can work against investors, it's still a good idea to play devil's advocate with investments.
Consider classic motorcycle maker Harley-Davidson
Here at the Motley Fool, we like to consider both the good and bad sides of an investment, so in this article, I'm highlighting three of the main bearish arguments on Harley-Davidson today. Be sure to read the bullish side as well, and then weigh in with your own comments below, or rate Harley-Davidson in CAPS.
1. Falling sales and profits
Falling to its first quarterly loss in 16 years, Harley's sales have tanked thanks to a recession that automakers like General Motors and Ford
2. Great brand, but ...
Despite its iconic brand, investors see a host of other issues that are a drag on Harley's business -- ones that even a top brand can't gloss over. While Toyota
3. Weak discretionary spending
With unemployment at high levels and a troubled housing market, Harley expects a challenging road to an uncertain recovery. As retailers like Home Depot
To see details of what CAPS members are saying now about Harley-Davidson, just click on over to Motley Fool CAPS and have a look -- or add your own thoughts directly to this story in the comments box below.
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Fool contributor Dave Mock votes three to be the number of the day. He owns no shares of companies mentioned here. Berkshire Hathaway and Home Depot are Inside Value choices. Berkshire Hathaway and Ford Motor are Stock Advisor recommendations. The Fool owns shares of Berkshire Hathaway. The Fool's disclosure policy has fond memories of cool lemonade and ice cream on hot summer days.