We'd all like to invest as successfully as the legendary Warren Buffett does. He calculates return on invested capital (ROIC) to help determine whether a company has an economic moat -- the ability to earn returns on its money beyond that money's cost.

ROIC is perhaps the most important metric in value investing. By determining a company's ROIC, you can see how well it's using the cash you entrust to it, and whether it's actually creating value for you. Simply put, ROIC divides a company's operating profit by the amount of investment it took to get that profit:

ROIC = net operating profit after taxes / invested capital

This one-size-fits-all calculation cuts out many of the legal accounting tricks (such as excessive debt) that managers use to boost earnings numbers, and it provides you with an apples-to-apples way to evaluate businesses, even across industries. The higher the ROIC, the more efficiently the company uses capital.

Ultimately, we're looking for companies that can invest their money at rates that are higher than the cost of capital, which for most businesses lands between 8% and 12%. Ideally, we want to see ROIC greater than 12%, at minimum. We're also seeking a history of increasing returns, or at least steady returns -- an indication that the company's moat can withstand competitors' assaults.

Let's look at the ROIC figures over several time periods for Reynolds American (NYSE: RAI) and two of its industry peers to see how efficiently they use capital.



1 Year Ago

3 Years Ago

5 Years Ago

Reynolds American





Lorillard (NYSE: LO)





Altria (NYSE: MO)





Source: Capital IQ, a division of Standard & Poor's.
* For fiscal 2005.  

Reynolds American has pretty consistently met our 12% threshold for attractiveness, but it has also experienced slight declines in its ROIC from five years ago. Altria tops our desire for 12% returns, too, but it has declined by almost 5 percentage points from three years ago. Lorillard offers us strikingly high returns on capital, but its returns have diminished dramatically since it has gone public. Of course, that gaudy level -- which resulted from a very low level of invested capital -- was simply unsustainable, but the company still hits the big numbers because of that low amount of invested capital. So despite government intervention, Big Tobacco can still maintain decent ROIC.

Businesses with consistently high ROIC are efficiently using capital. They can use their extra returns to buy back shares, further invest in their future success, or pay dividends to shareholders. (Warren Buffett especially likes that last part.)

To unearth more successful investments, dig a little deeper than the earnings headlines and check up on your companies' ROIC.

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Jim Royal, Ph.D., owns no shares in any company mentioned. The Fool owns shares of Altria. Try any of our Foolish newsletter services free for 30 days. True to its name, The Motley Fool is made up of a motley assortment of writers and analysts, each with a unique perspective; sometimes we agree, sometimes we disagree, but we all believe in the power of learning from each other through our Foolish community. The Motley Fool has a disclosure policy.