After reaching new all-time highs almost weekly since the start of the year, shares of Apple officially eclipsed the $700 mark this week. As we all know, Apple's running on all cylinders. But with a new record high also comes fresh skepticism. At the forefront of tech investors' mind: Can Apple keep up its winning streak?  

And despite all the recent good fortune, the stakes have never been greater for Apple. While it carved out an enviable niche in the global smartphone market, the space is growing increasingly crowded. Google remains its most direct threat, but Microsoft and Nokia have brought several competitive devices to the market recently. Additionally, Research In Motion is set to release its updated smartphone platform in early 2013.

Our tech and telecom sector analyst stopped by the weigh in on Apple.

Its new $700 price tag is just one of the many reasons Apple is the most influential company in technology. However, maintaing that torrid pace will only get more difficult. If you're looking for a recommendation on how to play Apple, along with continuing updates and guidance on the company whenever news breaks, we've created a brand-new report that details when to buy and sell Apple. To get started, just click here now.