With the release of Facebook's (NASDAQ:FB) new meta app, Facebook Home, the company may finally be able to monetize its impressive base of users. Built on the Android OS, the interaction between Facebook and Google (NASDAQ:GOOGL) has potential ramifications for mobile advertising options. This is one of the most critical growth areas left in the sector and the race to convert users to cash is fierce.

In the following video, Fool.com contributor Doug Ehrman discusses how Facebook Home works and why it has the potential to threaten Google's dominance in mobile advertising.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Facebook and Google. The Motley Fool owns shares of Facebook and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.