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Is the New Chevy Silverado Really Good Enough?

By John Rosevear - Apr 22, 2013 at 8:30PM

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NYSE: F

Ford Motor Company

Market Cap

$46B

Today's Change

(1.71%) $0.19

Current Price

$11.32

Price as of July 1, 2022, 4:00 p.m. ET

Will GM's all-new pickups really have what it takes to battle Ford head-on? Critics have been skeptical, but this Fool thinks GM's recent track record makes the new Silverado and its GMC twin good bets to succeed.

There has been a lot of virtual ink spilled on the virtues (or lack thereof) of General Motors' (GM 1.35%) all-new full-sized pickups, the Chevy Silverado and GMC Sierra. Will they have what it takes to gain ground on the pickup sales leader, Ford's (F 1.71%) acclaimed F-Series? In this video, Fool.com contributor John Rosevear argues that GM's new truck twins will be better than many think -- and points to one feature in particular that could end up giving Ford's marketers fits.

Stocks Mentioned

Ford Motor Company

$11.32 (1.71%) $0.19

General Motors Company

$32.19 (1.35%) $0.43

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