There has been a lot of virtual ink spilled on the virtues (or lack thereof) of General Motors' (GM 1.99%) all-new full-sized pickups, the Chevy Silverado and GMC Sierra. Will they have what it takes to gain ground on the pickup sales leader, Ford's (F 1.91%) acclaimed F-Series? In this video, Fool.com contributor John Rosevear argues that GM's new truck twins will be better than many think -- and points to one feature in particular that could end up giving Ford's marketers fits.
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Is the New Chevy Silverado Really Good Enough?
By John Rosevear
–
Apr 22, 2013 at 8:30PM
NYSE: F
Ford Motor Company
Market Cap
$46B
Today's Change
(1.91%) $0.21
Current Price
$11.47
Price as of July 25, 2025, 3:58 p.m. ET
Will GM's all-new pickups really have what it takes to battle Ford head-on? Critics have been skeptical, but this Fool thinks GM's recent track record makes the new Silverado and its GMC twin good bets to succeed.
About the Author
John Rosevear is a Senior Contributing Motley Fool Auto Analyst covering publicly traded companies in the auto industry and issues affecting the global economy. John is a former CNBC reporter covering electric vehicle makers and the future of the auto industry. He also spent several years at Fidelity Investments in various communications and investor education roles. He holds a B.A. in Government from Cornell University. Fun fact: John once spent an entire day sitting on the floor of Peter Lynch's office — and yes, Lynch was there at the time!
Motley Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Stocks Mentioned
Ford Motor Company
F
$11.47
(1.91%)
$0.21
General Motors
GM
$53.38
(1.99%)
$1.04
*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
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