How to Buy Amazon Stock (AMZN)

Want to learn how to invest in the world's second-largest retail company? Get pro tips on picking the right method for your portfolio.

By Matthew DiLallo – Updated Oct 21, 2025 at 12:51 PM | Fact-checked by Margo Winton Parodi

Key Points

Amazon's 2024 revenue reached $638 billion, maintaining its rapid growth.
A 20-for-1 stock split in 2022 made Amazon shares more accessible at $115 each.
ETFs offer a passive investment option in Amazon, with some holding over 20% in Amazon stock.

Amazon (AMZN +1.44%) is the world's second-largest retailer behind Walmart (WMT -0.26%). The e-commerce giant generated $638 billion in total revenue in 2024.

The company is briskly increasing its revenue and is a global leader in cloud computing. Amazon's growing sales have helped drive its stock price higher over the years, and the upward movement could continue.

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NASDAQ: AMZN

Amazon

Today's Change

(1.44%) $3.14

Current Price

$221.09

Key Data Points

Market Cap

$2324B

Day's Range

$218.18 - $221.30

52wk Range

$161.38 - $242.52

Volume

31M

Avg Vol

44M

Gross Margin

49.61%

Dividend Yield

N/A

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You're probably contributing a fair share to Amazon's growing revenue as a consumer, which might have you thinking about investing in the company. Here's a step-by-step guide on investing in Amazon stock, including how much it costs to buy shares of the top e-commerce company.

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Due Diligence

Due diligence is the process of evaluating a deal, including the risks, before entering into a legally binding contract.

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Exchange-Traded Fund (ETF)

An exchange-traded fund, or ETF, allows investors to buy many stocks or bonds at once.

According to ETF.com, 610 ETFs held 1.3 billion shares of Amazon in late 2025. The Vanguard Total Stock Market ETF (VTI +0.64%) owned the most shares of Amazon, at 302 million. Amazon was that ETF's fourth-largest holding, with a 3.3% portfolio weighting.

Many other ETFs have even larger portfolio allocations to Amazon. The Consumer Discretionary Select Sector SPDR Fund (XLY +0.45%) had a more than 21% portfolio weighting to Amazon stock in late 2025, making it an even better way to gain meaningful stockless exposure to Amazon and the consumer discretionary sector.

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About the Author

Matt DiLallo has been a contributing Motley Fool stock market analyst specializing in covering dividend-paying companies, particularly in the energy and REIT sectors, since 2012. He also covers pre-IPO companies, ETFs, and other investing topics. He holds an MBA from Liberty University.

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Matt DiLallo has positions in Amazon. The Motley Fool has positions in and recommends Amazon, Vanguard Total Stock Market ETF, and Walmart. The Motley Fool has a disclosure policy.