Nvidia
Nvidia is a leader in developing the advanced chips required for developing AI training models and applications. DeepSeek uses Nvidia's chips; its founder, Liang Wenfeng, reportedly stockpiled them before the U.S. banned the export of AI chips to China. It reportedly used Nvidia's cheaper H800 chips instead of the more expensive A100 to train its latest model. However, many in the tech sector believe DeepSeek is significantly understating the number of chips it used (and the type) due to the export ban. But even if DeepSeek isn't understating its chip usage, its breakthrough could accelerate the usage of AI, which could still bode well for Nvidia.
Microsoft
Microsoft (MSFT -1.44%) is a leader in AI. The technology titan was an early investor in OpenAI, the developer of the breakthrough ChatGPT chatbot. The company has been integrating AI into all aspects of its business to help users improve productivity. While DeepSeek is a potential rival to ChatGPT, Microsoft still stands to benefit from its potential breakthrough in cost. It would make AI cheaper to implement, which could enable the technology company to make more money in the future.
Meta Platforms
Meta Platforms is investing heavily in AI. It announced plans to invest as much as $118 billion to expand its AI infrastructure by the end of 2025. The company expects this massive investment to drive its core products and business in the coming years. Meta would benefit if DeepSeek's lower-cost approach proves to be a breakthrough because it would lower Meta's development costs.