With investors showing genuine interest in artificial intelligence (AI) businesses, it's unsurprising that Figure AI stock is on their radars. Founded in 2022, Figure strives to develop humanlike robots embedded with AI technology. The company doesn't mince words about its ambitions, stating, "Our product and our mission are one and the same: to bring a commercially viable humanoid to market."
Artificial Intelligence
The humanoid robot market is in its nascent stage of development, but analysts expect the market to grow considerably in the coming years. Goldman Sachs (GS -1.90%), for example, projects that the total addressable market will soar to $38 billion by 2035.
IPO
Investing in Figure AI alternatives
Here's how you would go about investing in those other options:
- Open your brokerage app: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select the order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Is Figure AI profitable?
Because Figure isn't held to the same standards as publicly traded companies, investors don't have a true sense of the company's financial situation based on regulatory filings. In January 2025, however, Brett Adcock provided a peek into the company's financial status in a LinkedIn posting, revealing that the company had begun generating sales.
"Exciting news -- today, Figure officially became a revenue-generating company! This week, we delivered F.02 humanoid robots to our commercial client, & they're currently hard at work. It marks 31 months from filing our C-Corp to getting to humanoid robot revenue."
While Figure has started collecting revenue, it's still unclear whether the company is generating a profit.
The bottom line on Figure AI
Considering the substantial growth that lies ahead for the humanoid robots market, it's no wonder investors are keenly interested in Figure. At this point, though, most investors will have to wait until the company holds an IPO before they can add the stock to their portfolios.
There are still several compelling options -- Nvidia, Symbotic, and Intuitive Surgical, as well as AI and robotics ETFs -- investors can pursue while they wait for Figure to become publicly traded. While they wait, they can certainly follow the company's progress with its BMW deal and any others that become public.
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About the Author
Scott Levine has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Advanced Micro Devices, AeroVironment, Cognex, Goldman Sachs Group, Intuitive Surgical, Microsoft, Nvidia, Taiwan Semiconductor Manufacturing, Target, Tesla, and Walmart. The Motley Fool recommends Bayerische Motoren Werke Aktiengesellschaft and Rocket Lab USA and recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy.
