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Though there might be changes in how Visa operates and profits from add-on services, Visa, with its market cap of more than $650 billion, is still poised for growth in the future. Let's explore the basics of investing in Visa stock.
You can easily buy Visa shares through an online brokerage. You can also gain exposure to Visa stock by buying exchange-traded funds (ETFs) or financial contracts related to the performance of Visa stock. Here's how to buy Visa stock:
Deciding whether to invest in Visa stock depends on your personal circumstances and investment strategy. Here are some key points to consider:
When you might consider investing in Visa:
When you might avoid investing in Visa:
Visa is delivering strong earnings in the third quarter of 2025, reporting $10.2 billion in planned revenue, a 14% increase compared to the previous year. For the quarter ending last year, Visa processed 65.4 billion transactions, reflecting 10% year-over-year growth.
Visa's earnings per share (EPS) continued to rise, with GAAP EPS reported in the latest Q3 earnings call to be $2.69. The non-GAAP (adjusted) EPS, which accounts for one-time gains and costs, was reported at $2.98.
Visa pays a dividend with a forward yield of approximately 0.68%. Visa's annual dividend has grown more than fivefold in the past decade.
Many ETFs and index funds track a specific index. Some ETFs with significant Visa holdings include some S&P 500 ETFs and other technology and financial sector ETFs.
Visa's stock split in 2015, with a 4-to-1 split. However, there is no indication that Visa will appear on the stock-split calendar in the near future. Stock splits are triggered by a variety of factors, such as market conditions and the company's stock performance, none of which indicate Visa's stock will split.
Like any investment, buying or selling Visa stock should be done in conjunction with many other analyses, such as valuation metrics and market sentiment. However, as a blue chip stock, Visa is considered to be less volatile and is thus a favorite of various name-brand ETFs and more long-term-minded investors.
Visa (V +1.10%) has traditionally generated revenue primarily by facilitating electronic funds transfers worldwide. It earns transaction fees when people use branded credit, debit, and prepaid cards. With the rise of mobile payments, there's been speculation about the viability of Visa's business model.
