The software giant is reportedly moving away from its odd and costly ads starring Seinfeld and Bill Gates. As the initial attack in its alleged $300 million marketing campaign to make Microsoft hip again, the series of televised spots got consumers talking about Microsoft. Unfortunately, they weren't talking about Mr. Softy in a good way.
The widely panned ads, in which Seinfeld and Gates shopped for discount shoes and joined a suburban family for table tennis and scalloped potatoes, did little to further Microsoft's cause. The commercials went over about as well as the Seinfeld series finale: well-watched, but poorly reviewed.
Microsoft has two mortal enemies right now: Google
We can't call the Seinfeld ads a failure until we see how the entire campaign plays out. Perhaps it was a startling way to get the public's attention, laying the groundwork for Microsoft to show how Windows-powered Dell
With a new Windows platform on the way, and the company doing cool things like delivering Netflix
Microsoft and Dell are Motley Fool Inside Value selections. Google is a Motley Fool Rule Breakers pick. Apple and Netflix are Motley Fool Stock Advisor recommendations. Try any of our Foolish newsletter services free for 30 days.
Longtime Fool contributor Rick Munarriz is a fan of Seinfeld, and even saw him in concert this summer. He does not own shares in any of the stocks in this story, save for Netflix. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.
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