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How to Calculate Percentages of Total Revenue

By Motley Fool Staff – Updated Apr 29, 2025 at 11:23PM

Key Points

  • Calculating profit as a percentage of revenue shows relative profitability, like Apple's 30.5% vs Fitbit's 20.5%.
  • Common size income statements allow comparisons across companies and time by standardizing figures.
  • Tools like Morningstar's toggle feature simplify analyzing income using percentage-based comparisons.

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