The media company's direct-to-consumer plans are still fuzzy, but the company is now moving quickly.
News & Analysis: Discovery (A shares)
Investors say the cable content provider has no future in the age of streaming, but Discovery says, "not so fast."
The company's 8,000 hours of original annual content is proving to be a valuable weapon.
Earnings were strong and management is confident.
The TV network found a new way to monetize its content.
Discovery saw big gains thanks to a new sports content deal and an industry-shifting court ruling.
Investors aren't optimistic that its new, larger content portfolio will lead to a quick turnaround for the business.
The biggest price jump came after the company announced it was moving its HQ to New York City.
The media company's slide continued in October and now trades down roughly 35% on the year.