T. Rowe Price Group

T. Rowe Price helps people and organizations grow their savings through expert investing. The firm manages many different funds that hold stocks and bonds for its clients. These services allow individuals and retirement plans to build wealth over time.

What is on the Menu?

• U.S. Mutual Funds: Investment pools for various goals; these represent nearly 55% of investment advisory fees.
• Target Date Products: Retirement funds that automatically adjust risk over time; these reached $561 billion in assets by December 31, 2025.
• Alternatives: Specialized strategies like private credit and real estate for investors seeking non-traditional assets.
• Administrative Services: Support functions including recordkeeping for retirement plans and brokerage services for individual accounts.
• Institutional Vehicles: Specialized accounts and trusts designed for large organizations, insurers, and subadvised funds.

New Paths for Growth

• Purchased Oak Hill Advisors to expand into private credit and alternative investment markets.
• Launched several exchange-traded funds to offer clients more flexible and lower-cost investment choices.
• Partnered with external technology firms in 2025 to outsource certain functions and improve digital services.
• Introduced model delivery portfolios in July 2025 to reach more wealth management advisors and their clients.

How the Firm Stands Out

The company maintains a global presence with offices in 60 countries to serve a diverse international client base. Its focus on active management relies on in-house research teams located across the U.S., Europe, and Asia.

The Latest Numbers

• Assets under management reached $1.78 trillion at year-end 2025, up 10.5% from 2024.
• Revenue hit $1.9 billion in Q4 2025, which is a 6% increase from the same period in 2024.
• Gross profit grew to $1.8 billion in Q4 2025, a 93% increase year-over-year.
• Net income rose slightly to $445.3 million in Q4 2025, up 1.2% from Q4 2024.

Bottom Line

T. Rowe Price has transitioned from a traditional mutual fund provider to a global manager with diverse products in private and public markets. The firm continues to adapt by expanding its digital tools and alternative investment offerings.