3. Oculus VR
Meta bought VR headset maker Oculus VR in 2014 for $2 billion. Nine years later, it's tough to argue the purchase has paid off -- yet.
According to Counterpoint Research, Oculus is the leader in its space, owning an 81% share in VR headsets. And Oculus sales have grown from an estimated 3.5 million devices in 2020 to an estimated range of 5.3 million to 6.8 million in 2021. The Verge reported in early 2023 that Meta had sold a total of 20 million headsets to date.
The growth is promising, but there's a bigger picture for Oculus that hasn't yet materialized. Recently renamed Meta Quest, the company stands to be the launching pad for Meta's domination of the metaverse.
In June 2023, Meta announced a new metaverse headset -- Meta Quest 3 -- a lower price for the legacy headset, and 15 new games for headset owners to enjoy. Meta Quest 3 should be on store shelves this fall at a price point of $499. Metaverse enthusiasts on a smaller budget can invest in the Meta Quest 2 headset for $299.
If more games and lower headset prices drive increased user engagement and interest in the metaverse, Meta's bigger strategy will start taking shape. That could make the Oculus acquisition Zuckerberg's smartest move to date.
4. Intercom
Intercom launched in 2011 in Dublin, Ireland. Zuckerberg got involved via Iconiq with the 2014 Series C round that raised Intercom's total funding to $66 million. Four years later, the messaging software company raised another $125 million at a $1.3 billion valuation.
In 2021, Intercom CEO Karen Peacock confirmed that the company was preparing for an initial public offering (IPO), so this could be one to watch. Peacock didn't specify a timeline for the offering, but she did say that Intercom's revenues had significantly grown since 2018. That pushes the company's value beyond the $1.3 billion mark from its Series D round.