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What Is B2B?

By Jeremy Bowman – Updated Jun 2, 2025 at 1:33PM

Key Points

  • B2B sales focus on long-term relationships, unlike B2C's single transaction model.
  • B2B markets often have larger order values and focus on fewer, high-spending clients.
  • Investing in B2B might be advantageous due to stable, high-margin sales over B2C.

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