What Is B2B?

By Jeremy Bowman – Updated Jun 2, 2025 at 1:33 PM EST

Key Points

B2B sales focus on long-term relationships, unlike B2C's single transaction model.
B2B markets often have larger order values and focus on fewer, high-spending clients.
Investing in B2B might be advantageous due to stable, high-margin sales over B2C.

B2B is a popular buzzword in the business world. You've probably heard of it, even if you don't know what it means. B2B stands for business-to-business. It may seem like a straightforward concept, but there are a number of implications investors and others should understand about B2B.

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About the Author

Jeremy Bowman has been a contributing Motley Fool stock market analyst, covering technology, consumer goods, and macroeconomic trends since 2011. Before The Motley Fool, Jeremy was a newspaper reporter, restaurant manager, and English teacher abroad. He holds a bachelor’s degree in English from Colorado College and a master’s degree in business administration from American University. One of his Motley Fool headlines was briefly featured on Late Night with Stephen Colbert.

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John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Jeremy Bowman has positions in Amazon. The Motley Fool has positions in and recommends Accenture Plc and Amazon. The Motley Fool has a disclosure policy.