Why does the cost of funds matter to investors?
Cost of funds in banking is a specific metric that is really only useful to bank investors because it helps them to see how much – or how little – profit a bank is making from its lending activities. This is important when you're trying to choose a bank or banks to invest your money in for the longer term. They should be increasing their profitability, which includes lowering the cost of funds to the smallest amount that's still sustainable without losing depositors.
For investors who are stashing money into high-yield savings accounts, on the other hand, a bank that pays a solidly high interest rate is a boon, although it doesn't really matter what the bank's actual cost of funds overall happens to be as long as it's reliably paying your interest on time. Still, if you're a bank investor who also has cash to put away, knowing which banks have the highest cost of funds can help you find banks that will pay you well for leaving your money with them.