Business-related crowdfunding projects can involve new business ventures, product launches, and creative projects. One of the more famous crowdfunded business ventures was OculusVR.
The newly formed company published its Kickstarter campaign in 2012 to fund the production of a virtual reality (VR) headset. The goal was $250,000, but the project raised $2.4 million. Facebook, now known as Meta Platforms (META -3.00%), bought OculusVR two years later.
OculusVR backers were largely gamers who were excited about the VR concept. They did not receive equity for their contribution. Instead, they received perks dependent on the pledged amount. Those perks included posters, prototypes, development kits, and more.