Nintendo is a pioneer in the video game console industry. The Japanese company launched its Nintendo Entertainment System in the 1980s, following it up with a series of popular systems. The Switch console has sold more than 152 million units worldwide since its launch in 2017, and the Switch 2 system is poised to power a major new growth phase for the company.
Nintendo is notable for making many of the most popular games on its own systems. Iconic franchises such as Mario, Zelda, Super Smash Bros., Animal Crossing, and Pokémon have spawned an endless series of games and hundreds of millions of unit sales over the years.
The staying power of Nintendo, despite all of the changes in the gaming industry over the past few decades, makes it one of the best video game stocks to own.
How to invest in video game stocks
- Open your brokerage app: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Future outlook for the video game market
Growth in the video game market has slowed in recent years, and there are some big questions about what the expansion outlook is like for the broader industry. Global growth in the category has decelerated recently, and the rise of artificial intelligence (AI)-generated content creation tools could present challenges for many players in the space.
On the other hand, it remains to be seen how the rise of AI will affect top companies in the video game industry. AI-content generation tools could allow top developers to reduce production costs, and top companies with strong brands and infrastructure and distribution advantages could wind up benefiting from these new tools.
