Toyota (NYSE:TM) had a great year in the U.S. in 2012, but so far, 2013 has been a different story. Sales of its big leaders, the Camry and Prius, have slipped sharply – thanks to much stiffer competition from a number of key rivals.

Toyota's fighting back, though, determined to help the Camry keep its title as America's best-selling sedan. In this video, Fool.com contributor John Rosevear looks at why Toyota has been slipping in the U.S. sales race – and at what the Japanese giant is doing to fight back.

Fool contributor John Rosevear owns shares of Ford. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.