General Motors (GM 4.70%) CEO Dan Akerson is pushing hard to implement his vision for GM, a vision that takes a few cues from the turnaround plan that revitalized old rival Ford (F 0.55%). One of those cues is this: Akerson wants Chevrolet to become a truly global brand, like Ford.
Chevy has gained a following in places like China and Brazil, but one part of the world has proven stubborn: Europe. In this video, Fool.com contributor John Rosevear looks at Chevy's troubles in Europe, and at the steps GM is taking to shift the brand into high gear in the Old World.
