General Motors (NYSE:GM) CEO Dan Akerson is pushing hard to implement his vision for GM, a vision that takes a few cues from the turnaround plan that revitalized old rival Ford (NYSE:F). One of those cues is this: Akerson wants Chevrolet to become a truly global brand, like Ford.
Chevy has gained a following in places like China and Brazil, but one part of the world has proven stubborn: Europe. In this video, Fool.com contributor John Rosevear looks at Chevy's troubles in Europe, and at the steps GM is taking to shift the brand into high gear in the Old World.
Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.