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How Does Instagram Make Money?

By Robin Hartill, CFPUpdated Oct 7, 2025 at 10:23 PM | Fact-checked by Frank Bass

Key Points

  • Instagram reaches 3 billion users, driven by popular features like Reels.
  • 2025 U.S. ad revenue for Instagram forecasted at $32.03 billion, a 24.4% increase.
  • Instagram's targeted ads and in-app shopping are major revenue contributors.

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