How to Buy Figma Stock: Your Guide to Investing in FIG After Its IPO

How to buy Figma stock directly

If you're interested in buying Figma, the process is the same as buying shares of any other publicly traded company. Just follow these steps.

1. Log in or open a brokerage account: Log in to your brokerage account where you handle your investments. If you don't have one yet, take a look at our favorite brokers and trading platforms to find the right one for you.
2. Fund your account: Transfer money so you’re ready to invest.
3. Search for Figma: Enter the ticker symbol "FIG" into the search bar to bring up the stock's trading page.
4. Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
5. Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
6. Submit your order: Confirm the details and submit your buy order.
7. Review your purchase: And that's it! Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

A quick recap of Figma's IPO

Figma went public on July 31, 2025, pricing shares at $33 each, but investor demand pushed the price above $100 on day one, valuing the company north of $60 billion.

A big driver of interest was Adobe's (ADBE +0.55%) attempted $20 billion takeover in 2022. Regulators blocked the deal over antitrust concerns, which only amplified Figma’s reputation as Adobe’s strongest rival, and a rare breakout software platform with a cult-level user base.

The IPO confirms what many in tech already believed: Figma isn’t just design software, it’s becoming core infrastructure for modern product development.

Is Figma profitable?

As of its most recent quarter, Figma was not only profitable but also growing rapidly. The strong results help explain the company's decision to go public in 2025. In the first quarter of 2025, Figma reported revenue of $228.2 million, up 46% from a year ago, and had an operating profit of $39.8 million, giving it an operating margin of 17.4%.

On the bottom line, the company reported net income of $44.9 million in the quarter. In the two previous years, Figma had been unprofitable on a GAAP basis. In 2023, it reported an operating loss of $73.5 million on revenue of $504.9 million. In 2024, its operating loss exploded to $877.4 million on revenue of $749 million.

On an adjusted basis, however, the company was profitable. It reported a $27.1 million adjusted operating profit in 2023, which excludes $97.8 million in expenses associated with the failed merger with Adobe.

In 2024, Figma's adjusted operating profit was $127.2 million due to $947.5 million in stock-based compensation, which the company granted through a restricted stock unit release to reward shareholders following the abandoned merger with Adobe.

Over the last four quarters, the company has had an 18% adjusted operating margin on $821 million in revenue. By any reasonable definition, Figma is profitable, and its other financial metrics are impressive, including a 91% gross margin and 132% net dollar retention, meaning revenue from existing customers increased by 32% over the previous four quarters.

Does Figma pay a dividend?

No, Figma does not pay a dividend. It's extremely rare for an IPO stock to pay a dividend. Typically, these are start-ups that are aiming for growth, using the IPO as a means of raising capital and to give insiders, like company employees and earlier investors, a way to sell their stock. Therefore, they don't tend to pay dividends.

Though Figma is profitable, investors shouldn't expect to receive a dividend from the company for at least several years. In the software sector, typically only more established companies pay dividends, and not all of them do. Adobe, for example, does not currently pay a dividend, though it did earlier in its history.

In its S-1 filing, Figma said, "We currently intend to retain all available funds and any future earnings for use in the operation of our business and do not anticipate paying any dividends in the foreseeable future."

How to invest in Figma through ETFs

One ETF that snatched up shares of Figma on opening day was Cathie Wood's ARK Next Generation Internet ETF (NASDAQ:ARKW), buying 60,000 shares of the hot software stock. It's unclear whether any other actively managed ETFs own Figma right now, though some are likely to buy the stock.

At this point, Figma is too new to belong to any index that would be tracked by a passive ETF, though that could change in the coming months.

Will Figma stock split?

Figma could have a stock split in the future, but it would be surprising to see a stock split in the next year. With the share price currently above $100, a split wouldn't be unheard of, but it would be unusual for a recent IPO, especially one trading at a high valuation, to split its stock so soon. Still, most successful stocks eventually split as they grow. If Figma stock keeps growing over the long term, a split is likely.

Should you invest in Figma?

As a company, Figma has a lot of attractive qualities. It's growing quickly, with revenue up 46% in its most recent quarter and trailing-12-month revenue of $821 million. It has strong margins across the board, including a generally accepted accounting principles (GAAP) operating margin of 17% in its most recent quarter, and several quarters of profits.

The company is also a leader in web design software despite having less than $1 billion in revenue over the last four quarters, and Adobe's attempt to acquire the company shows the quality of Figma's product and business. Adobe was set to purchase Figma for $20 billion three years ago before regulators blocked the deal, claiming it would hurt competition in the industry.

While Figma's business looks strong, prospective investors also have to consider its valuation, and after the post-IPO surge, the stock is pricey. As of Aug. 1, when the stock was trading at $123 a share, its market cap had reached $60 billion, giving it a price-to-sales (P/S) ratio of 73.

High valuations aren't unusual in the software sector, but 73 times sales is extreme, even for a fast-growing new issue like Figma. By comparison, Adobe trades at a P/S of 7 and has a price-to-earnings ratio (P/E) of 23, though it's growing much more slowly.

In the S&P 500, only one company has a higher P/S ratio: Palantir (PLTR -0.10%), whose P/S ratio has recently been above 100. The number reflects its accelerating revenue growth, improving operating margins, and advantages in artificial intelligence (AI). Figma's valuation shows that it's priced for perfection, meaning it could be vulnerable to weaker-than-expected results or a macroeconomic slowdown.

The bottom line

Figma will end up being one of the biggest, if not the biggest, IPOs of 2025, and there are a number of reasons the stock soared on its debut. It's growing rapidly, profitable, appears to have a bright future, has built a large customer base -- with 76% of the Forbes 2000 companies among its customers -- and it's been able to cross-sell products as it grows its product portfolio.

Adobe's attempt to buy the company for $20 billion when it was much smaller three years ago also adds to its credibility. As a business, Figma looks poised for success. While its valuation is steep, the stock deserves to trade at a premium, given its track record of revenue growth and profitability and the strength of its product portfolio.

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