Can You Invest in Marvel in 2026?

Is Marvel publicly traded?

Marvel is not a publicly traded company. It has been Disney's property since the entertainment company acquired Marvel in 2009 for $4 billion. Before Disney's acquisition, Marvel was a publicly traded company from 1991 until 2009.

When will Marvel IPO?

As of late 2025, Disney didn't have any plans for a Marvel initial public offering (IPO). Marvel's characters continue to play an important role at Disney, including helping headline its movie theater strategy and providing a steady source of new content for its Disney+ streaming service.

Is Marvel profitable?

While Disney continues to operate the Marvel brand, it doesn't break out that segment's profitability. Disney restructured Marvel in 2015, making it part of Walt Disney Studios.

Although we don't know if Marvel would be profitable as a standalone entity today, Disney is solidly profitable. The entertainment giant reported nearly $72 billion of revenue in its first three quarters of 2025, up 5% from fiscal 2024. Meanwhile, the company earned almost $12 billion of net income for that same three quarters, more than double what it earned in the prior-year period.

Should you invest in Disney to get exposure to Marvel?

There are many reasons why you might want to invest in Disney, including:

• You want to invest in a company behind some of your favorite brands and characters.
• You believe the company's investments in streaming will increase its profitability and stock price.
• You think the company's cost-cutting efforts, including its decision to reduce costs at Marvel, will increase shareholder value over the long term.

On the other hand, some reasons why you might decide against buying shares of the entertainment giant include:

• You don't like the direction Disney is heading, including how it's managing Marvel.
• You're specifically interested in investing in Marvel, not Disney.
• You don't think the entertainment giant can turn around its box office slump.

How to invest in Disney through ETFs

Many investors prefer to invest passively instead of actively managing a portfolio of stocks. Exchange-traded funds (ETFs) make it easy to be a passive investor.

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