How to Buy MicroStrategy Stock (MSTR)

How to buy Strategy stock

If you want to invest in Strategy stock, here's how to buy shares.

1. Open your brokerage app: Log in to your brokerage account where you handle your investments. If you don't have one yet, take a look at our favorite brokers and trading platforms to find the right one for you.
2. Search for Strategy: Enter the ticker "MSTR" into the search bar to bring up the stock's trading page.
3. Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
4. Select the order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
5. Submit your order: Confirm the details and submit your buy order.
6. Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

Should you invest in Strategy?

Investing in Strategy largely comes down to your tolerance for Bitcoin-driven volatility. The company now holds roughly $60 billion worth of Bitcoin, making its stock closely tied to the cryptocurrency’s price.

Strategy effectively uses its shares and debt to gain Bitcoin exposure, regularly issuing convertible bonds and preferred stock to fund purchases. As a result, the stock often acts as a leveraged proxy for Bitcoin rather than a traditional software company.

Since Strategy began buying Bitcoin in 2020, its shares have surged more than 2,200% through early 2025 -- far outpacing Bitcoin itself. But that upside comes with risk. The stock can swing sharply with Bitcoin and often trades at a premium to the value of its underlying holdings.

While Bitcoin now dominates the investment story, Strategy still generates steady revenue from its data analytics and AI-powered software business. That said, overall revenue has been uneven, and the company’s financial performance is increasingly dependent on Bitcoin’s price.

For investors comfortable with concentrated crypto risk, and the potential for amplified gains and losses, Strategy may be worth considering. For more conservative investors, the volatility may be hard to stomach.

Is Strategy profitable?

Strategy's approach of accumulating Bitcoin has resulted in significant gains, but the company has also faced substantial losses due to Bitcoin's volatility. In Q1 2025, the company reported an unrealized loss of $5.9 billion as Bitcoin's price tanked. Strategy's Q1 net loss was $4.2 billion, or $16.49 per common share on a diluted basis.

Although the company's core operations showed some improvement compared to a $203.7 million operating loss in the first quarter of 2024, the company is still deeply unprofitable.

In Q1 2025, total revenues were $111.1 million, a 3.6% year-over-year decrease. Product licenses and subscription services revenues were $44.4 million, a 23.6% increase year over year. However, product support revenues were $52.5 million, down 16.2% from one year ago.

The bottom line

Strategy's stock price is highly correlated with Bitcoin's price, meaning investors can gain exposure to potential Bitcoin price increases without directly owning the cryptocurrency. Because Strategy uses debt to fund its Bitcoin purchases, this can amplify gains during Bitcoin bull markets. Conversely, its use of leverage amplifies losses during bear markets.

The company has heavily relied on debt and equity issuances to fund its Bitcoin purchases. Issuing more equity to buy Bitcoin dilutes existing shareholders and can negatively impact the stock price. Strategy holds limited liquid assets other than Bitcoin, which could pose risks if it needs to access cash quickly to meet obligations.

For investors with a high risk tolerance, a small slice of Strategy could be an intriguing -- albeit volatile -- addition to a well-diversified portfolio. But investors who are close to retirement, have an aversion to risk, or do not want even indirect exposure to Bitcoin would do best to search for other investment opportunities.

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