How to Buy Rubrik Stock in 2025

How to Invest in Rubrik (RBRK)

By Scott Levine – Updated Feb 17, 2025 at 12:36PM

Key Points

Rubrik, a major cybersecurity provider, recently launched on NYSE; trading began at $38.60 from an IPO price of $32.
Rubrik has not reached profitability, showing growing losses despite increasing its gross profit year over year.
Investors can consider cybersecurity ETFs for diversified exposure, such as CIBR or HACK, if direct Rubrik stock seems too volatile.
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As cyberattacks threaten the private and public sectors, cybersecurity is increasingly in demand. If you're an investor seeking cybersecurity exposure, you may be wondering how to buy Rubrik (RBRK -0.64%) stock.

Since 2014, Rubrik has grown into a leading provider of cybersecurity solutions that encompass data protection, data threat analytics, data security posture, and cyber-recovery. The company is led by two of its co-founders: Bipul Sinha serves as both Rubrik's CEO and chairman and Arvind Nithrakashyap is Rubrik's chief technology officer (CTO).

To the delight of investors interested in fortifying their portfolios with Rubrik stock, the company debuted on the New York Stock Exchange in April 2024. Rubrik's initial public offering (IPO) was priced at $32 per share but opened at $38.60.

Stock

A stock represents an ownership interest in a business. When a business wants to raise money, its board of directors determines the number of shares to issue.

The appeal of cybersecurity providers like Rubrik is understandable, considering the significant risk cyberattacks represent. To help protect the data of more than 6,100 customers, Rubrik has partnered with tech industry leaders.

Rubrik helps customers using Microsoft (MSFT 0.44%) Azure to store data in the cloud and numerous other uses. For businesses that have turned to Amazon (AMZN -1.22%) for cloud-based data services, Rubrik has solutions to ensure cybersecurity.

Investors with an eye on Rubrik stock have several things to consider. Those include how to buy shares of Rubrik, the degree to which the company is profitable, whether it pays a dividend, and whether alternative investment opportunities exist.

How to buy

How to buy Rubrik

If you've been waiting to become a Rubrik investor, it's now possible to buy the company's stock. Whether you're familiar with how to invest in stocks or buying shares of Rubrik will be your first experience with buying stock, there are basic steps to gain exposure to Rubrik, which now trades on the New York Stock Exchange under the stock ticker RBRK.

Open your brokerage app: Log into your brokerage account where you handle your investments.
Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
Submit your order: Confirm the details and submit your buy order.
Review your purchase: Check your portfolio to ensure your order was filled as expected, and adjust your investment strategy accordingly.

Should I invest?

Should I invest in Rubrik?

There's no single answer as to whether Rubrik is a smart investment. Like most investing decisions, it's complicated. On the one hand, Rubrik will strongly appeal to growth investors. In its third quarter 2025 financial results presentation, the company reported a 38% year-over-year increase in its subscription annual recurring revenue (ARR).

Moreover, the company isn't overly reliant on any one customer for its subscription ARR, which helps to mitigate its risk. Of its more than 6,100 customers, 2,085 represent a subscription ARR of $100,000 or more.

However, investors who are uninterested in more speculative investments may want to steer clear of Rubrik. While the company has achieved impressive growth in its subscription ARR -- from $153 million in the first quarter of 2022 to $1 billion during the third quarter of 2025 -- it remains unprofitable. And there's no certainty it will achieve profitability in the near future.

Additionally, stocks that make new appearances on public markets can exhibit considerable volatility. For those with a more conservative leaning, other cybersecurity stocks or even a cybersecurity exchange-traded fund (ETF) may be a better fit.

Exchange-Traded Fund (ETF)

An exchange-traded fund, or ETF, allows investors to buy many stocks or bonds at once.

Profitability

Is Rubrik profitable?

Far from generating a profit in its short time as a public company, Rubrik has reported increasingly steeper losses on the bottom line. Through the nine months ending on Oct. 31, 2025 (its fiscal year ends on Jan. 31), Rubrik incurred a $7.27 diluted loss per share, a decline from the $4.25 diluted loss per share it reported during the same period in 2024.

The company, however, has steadily booked a gross profit, illustrating a semblance of profitability. Through the first three quarters of fiscal 2025, Rubrik reported a gross profit of $421.2 million, representing a 21% year-over-year increase.

Dividends

Does Rubrik pay a dividend?

At this time, Rubrik doesn't pay a dividend, and it's unlikely the company will begin to reward shareholders anytime in the near future. The company states in its Form S-1 that it does "not anticipate paying any cash dividends in the foreseeable future."

ETF options

ETFs with exposure to Rubrik:

For those who are interested in mitigating risk, a better strategy that buying Rubrik stock is to gain exposure to stocks like it and others through a cybersecurity ETF or cloud computing ETF.

First Trust Nasdaq Cybersecurity ETF (CIBR -0.41%): With more than $8 billion in assets under management, the ETF includes 32 holdings found in several industries -- software, communications equipment, and semiconductor manufacturers, among others -- and all have exposure to cybersecurity. The fund's three largest holdings are Broadcom (AVGO -0.35%), CrowdStrike Holdings (CRWD -0.96%), and Cisco (CSCO 0.26%), which represent 9.9%, 8.5%, and 7.6% of the fund, respectively, while Rubrik has a 1.2% weighting. The fund has a 0.6% expense ratio, and holdings are rebalanced quarterly.
Wisdom Tree Cybersecurity Fund (WCBR -0.49%): Although it has only about $125.3 million in assets and 24 holdings in the fund, the Wisdom Tree Cybersecurity Fund offers investors exposure to some of the most prominent cybersecurity companies. With a 7% weighting, Cloudflare (NET -3.6%) represents the largest position in the fund, while CrowdStrike and Elastic (ESTC -0.88%) round out the top three positions. Rubrik also figures prominently in the ETF: the sixth-largest position with a 5.3% weighting. The fund has a 0.45% expense ratio.
Amplify Cybersecurity ETF (HACK -0.42%): According to Amplify Investments, the fund's manager, the Amplify Cybersecurity ETF "tracks a portfolio of companies actively involved in providing cybersecurity solutions that include hardware, software, and services." In addition to common names like Broadcom and Cisco, the ETF counts top cybersecurity names like Zscaler (ZS -0.33%) and Fortinet (FTNT 0.34%) among its 25 holdings, while Rubrik has a 3.2% weighting. The fund has net assets in excess of $2 billion and an expense ratio of 0.6%.

Stock splits

Will Rubrik's stock split?

Oftentimes, companies will elect to split their stocks when they sense that the share prices have soared so high that investors are reluctant to purchase them. Although there are a variety of possible upcoming stock splits in 2025, Rubrik will almost definitely not be one of them.

The bottom line on Rubrik

With Rubrik having gained considerable attention since its recent IPO -- as well as investment dollars -- from Microsoft, it's not surprising that investors are interested in picking up shares for themselves. Fortunately for them, they can since the company held its IPO in April.

Now that the stock is trading, investors looking for cybersecurity exposure can buy shares of Rubrik or opt for a cybersecurity ETF that provides more broad exposure to the industry.