As cyberattacks threaten the private and public sectors, cybersecurity is increasingly in demand. If you're an investor seeking cybersecurity exposure, you may be wondering how to buy Rubrik (RBRK -1.81%) stock.
Since 2014, Rubrik has grown into a leading provider of cybersecurity solutions that encompass data protection, data threat analytics, data security posture, and cyber-recovery. The company is led by two of its co-founders: Bipul Sinha serves as both Rubrik's CEO and chairman and Arvind Nithrakashyap is Rubrik's chief technology officer (CTO).
The company debuted on the New York Stock Exchange in April 2024. Rubrik's initial public offering (IPO) was priced at $32 per share but opened at $38.60.
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The appeal of cybersecurity providers like Rubrik is understandable, considering the significant risk cyberattacks represent. To help protect the data of more than 6,100 customers, Rubrik has partnered with tech industry leaders, including Microsoft (MSFT 0.5%) and Amazon (AMZN -0.61%).
Investors with an eye on Rubrik stock have several things to consider. Those include how to buy shares of Rubrik, how profitable the company is, whether it pays a dividend, and whether alternative investment opportunities exist.
How to buy
How to buy Rubrik
Whether you're familiar with how to invest in stocks or buying shares of Rubrik will be your first experience with buying stock, there are basic steps to gain exposure to Rubrik, which now trades on the New York Stock Exchange under the stock ticker RBRK.
- Open your brokerage account: Log into your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected, and adjust your investment strategy accordingly.
Should I invest?
Should I invest in Rubrik?
There's no single answer as to whether Rubrik is a smart investment. Like most investing decisions, it's complicated. On the one hand, Rubrik will strongly appeal to growth investors. In its second quarter of fiscal year 2026 financial results presentation, the company reported a 36% year-over-year increase in its subscription annual recurring revenue (ARR).
Moreover, the company isn't overly reliant on any one customer for its subscription ARR, which helps mitigate its risk. Of its more than 6,100 customers, 2,505 represent a subscription ARR of $100,000 or more.
However, investors who are uninterested in more speculative investments may want to steer clear of Rubrik. While the company has achieved impressive growth in its subscription ARR -- from $153 million in the first quarter of 2022 to $1.25 billion during the second quarter of fiscal year 2026 -- it remains unprofitable. And there's no certainty it will achieve profitability in the near future.
Additionally, stocks that make new appearances on public markets can exhibit considerable volatility. For those with a more conservative leaning, other cybersecurity stocks or even a cybersecurity exchange-traded fund (ETF) may be a better fit.
Exchange-Traded Fund (ETF)
Profitability
Is Rubrik profitable?
Far from generating a profit in its short time as a public company, Rubrik has reported losses on the bottom line. Through the six months ending on July. 31, 2025 (its fiscal year ends on Jan. 31), Rubrik incurred a $1.02 diluted loss per share, although that was an improvement from the $7.42 diluted loss per share it reported during the same period in 2024.
The company, however, has steadily booked a gross profit, illustrating a semblance of profitability. Through the first two quarters of fiscal 2026, Rubrik reported a gross profit of $464.3 million, an increase from $241.1 million the prior year.
Dividends
Does Rubrik pay a dividend?
At this time, Rubrik doesn't pay a dividend, and it's unlikely the company will begin to reward shareholders anytime in the near future. The company states in its Form S-1 that it does "not anticipate paying any cash dividends in the foreseeable future."
ETF options
ETFs with exposure to Rubrik
For those who are interested in mitigating risk, a better strategy than buying Rubrik stock is to gain exposure to it and stocks like it through a cybersecurity ETF or cloud computing ETF.
- First Trust Nasdaq Cybersecurity ETF (CIBR 0.4%): With more than $11.4 billion in assets under management, the ETF includes 33 holdings found in several industries that all have exposure to cybersecurity. Rubrik has a 2.39% weighting in the fund's holdings. The fund has a 0.59% expense ratio, and holdings are rebalanced quarterly.
- Wisdom Tree Cybersecurity Fund (WCBR -0.07%): Although it has only about $136.5 million in assets and 25 holdings in the fund, this fund offers investors exposure to some of the most prominent cybersecurity companies. Rubrik is the ninth-largest position with a 4.27% weighting. The fund has a 0.45% expense ratio.
- Amplify Cybersecurity ETF (HACK 0.05%): According to Amplify Investments, the fund's manager, this ETF "tracks a portfolio of companies actively involved in providing cybersecurity solutions that include hardware, software, and services." Among its 24 holdings, Rubrik has a 3.3% weighting. The fund has net assets of nearly $2.4 billion and an expense ratio of 0.6%.
Stock splits
Will Rubrik's stock split?
Oftentimes, companies will elect to split their stocks when they sense that the share prices have soared so high that investors are reluctant to purchase them. Although there are a variety of possible upcoming stock splits in 2025, Rubrik will almost definitely not be one of them.
Related investing topics
The bottom line
The bottom line on Rubrik
With Rubrik having gained considerable attention since its IPO in 2024 -- as well as investment dollars -- from Microsoft, it's not surprising that investors are interested in picking up shares for themselves.
Now that the stock is trading, investors looking for cybersecurity exposure can buy shares of Rubrik or opt for a cybersecurity ETF that provides more broad exposure to the industry.
FAQ
Investing in Rubrik FAQ
Can I buy Rubrik stock?
Rubrik went public on April 25, 2024, so anyone with a brokerage account can buy Rubrik stock.
What is the value of Rubrik IPO?
Rubrik priced its IPO at $32 per share, giving it a market valuation of $5.6 billion. The company raised $752 million from the offering.
Is Rubrik private or public?
Rubrik is now a publicly traded company following its April 2024 IPO.
Is Rubrik profitable?
Rubrik isn't profitable at this point. The company reported a net loss of nearly $1.2 billion in fiscal 2025.
When will Rubrik go public?
The company went public on April 25, 2024.
What is the stock symbol for Rubrik?
Rubrik trades under the stock ticker RBRK on the New York Stock Exchange.
