How to Buy StubHub Stock (NYSE:STUB)

By Matthew DiLallo – Updated Dec 23, 2025 at 12:53 PM EST | Fact-checked by Frank Bass

Key Points

StubHub IPO priced at $23.50, raised $800M, valuing company at $9.3B.
StubHub has no dividends, focus on IPO profit potential from $827.9M revenue.
Investing in StubHub: consider use, market demand, and competition risks.
We’re bullish on these 10 stocks ›

StubHub (STUB -2.52%) is the world's leading marketplace to buy and sell tickets to any live event. The company sells more than 40 million tickets to sporting events, concerts, festivals, and other events in over 200 countries each year.

The global ticketing platform finally completed its long-awaited initial public offering (IPO) in September 2025. It priced its offering at $23.50 per share, raising $800 million and valuing the company at $9.3 billion.

StubHub's growing presence in the market has many fans wondering how they can invest in the company. Here's everything you need to know about how to invest in stocks like StubHub now that it's public.

IPO

IPO (Initial Public Offering) is the first sale of stock by a private company to the public, making it a publicly traded entity.

Is StubHub publicly traded?

Yes. As of September 2025, StubHub is publicly traded on the New York Stock Exchange (NYSE) using the ticker STUB.

A crowd with hands in the air backlit by stage lights at a concert. — Image source: Getty Images.

How to buy StubHub stock

Open your brokerage account: Log in to your brokerage account where you handle your investments.
Search for Stubhub: Enter the ticker (STUB) into the search bar to bring up the stock's trading page.
Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
Submit your order: Confirm the details and submit your buy order.
Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

Should I invest in StubHub?

Now that the company has completed an IPO, you need to decide whether to invest in StubHub.

Reasons to consider it:

You're a heavy user of StubHub and want to invest in the company.
You believe that demand for live entertainment will continue growing as people spend more of their disposable income on experiences.
You think StubHub can grow its revenue rapidly in the future and eventually become profitable.
You like investing in founder-led companies.
You understand the risks of investing in IPO stocks, including that they can be very volatile.

NYSE: STUB

StubHub

Today's Change

(-2.52%) $-0.33

Current Price

$12.77

Key Data Points

Market Cap

$4.5B

Day's Range

$12.57 - $13.15

52wk Range

$9.83 - $27.89

Volume

2.8M

Avg Vol

3.6M

Gross Margin

78.58%

Football player soaring through the air to land a touchdown. — Image source: Getty Images.

Reasons to be cautious:

You don't use the company's services or prefer a rival ticket reseller.
You're concerned about StubHub's debt.
You think the company's valuation is too high.
You're concerned about growing competition from other ticket reselling platforms.
You're concerned that a recession could significantly affect demand for live entertainment.

Is StubHub profitable?

Digging into a company's profitability is a vital aspect of investment research. Companies that grow their earnings tend to increase the value of their share prices over the long term.

StubHub provided investors with a glimpse into its financial position when it published its IPO prospectus. Through the first six months of 2025, StubHub reported $827.9 million in revenue. However, after expenses, the company had a net loss of $111.8 million. On a more positive note, the company was cash flow-positive, generating $117.6 million of net cash from operating activities and over $100 million in free cash flow through the first six months of the year.

Does StubHub pay a dividend?

StubHub had yet to initiate a dividend following its IPO in September 2025. The company stated in its IPO prospectus that it doesn't currently anticipate paying a dividend.

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Will StubHub stock split?

StubHub didn't have an upcoming stock split as of late 2025. The ticketing company had just completed its IPO at $23.50 a share. While the stock initially rose following its IPO, it still traded at an accessible price for most investors.

The bottom line on StubHub

StubHub is the world's leading marketplace for buying and selling tickets to live entertainment events and experiences. It's capitalizing on the growing demand for in-person entertainment. That catalyst made it a widely anticipated IPO.

However, investing in StubHub won't be for everyone. It's not yet profitable, which is one of the many risks investors interested in the company must consider before buying shares.

FAQ

About the Author

Matt DiLallo has been a contributing Motley Fool stock market analyst specializing in covering dividend-paying companies, particularly in the energy and REIT sectors, since 2012. He also covers pre-IPO companies, ETFs, and other investing topics. He holds an MBA from Liberty University.

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Matt DiLallo has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.