How to Buy Webull Stock (BULL): A Practical Guide

Webull (BULL -4.23%) is a digital brokerage platform designed for cost-conscious and active investors. It offers commission-free trading, advanced charting tools, and both mobile and desktop platforms. In addition to trading, Webull provides educational resources and premium data tools aimed at more sophisticated users.

Founded in 2016, Webull expanded from market data services into full brokerage operations in the U.S. and internationally. As of 2025, the platform serves more than 24 million registered users across 14 global markets.

Webull went public in April 2025 through a SPAC merger. Shares surged shortly after listing, highlighting strong retail investor interest and meaningful volatility.

Here’s what investors need to know about how to buy Webull stock, whether the company is profitable, whether it pays a dividend, and more.

How to buy Webull stock

Because Webull is a publicly traded company, you can buy shares as easily as you would any other U.S.-listed stock.

1. Open your brokerage app: Log into your brokerage account where you handle your investments. If you don't have one yet, take a look at our favorite brokers and trading platforms to find the right one for you.
2. Search for Webull: Enter the ticker "BULL" into the search bar to bring up the stock's trading page.
3. Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
4. Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
5. Submit your order: Confirm the details and submit your buy order.
6. Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

Should you invest in Webull?

Webull may appeal to investors seeking exposure to the growth of online trading platforms, particularly among younger and more active investors. The company has shown strong momentum, with rising user counts, growing customer assets, and its first profitable quarter in early 2025.

Revenue is becoming more diversified. While payment for order flow (PFOF) remains a major contributor, Webull also earns income from margin lending, securities lending, interest on cash balances, subscriptions, and transaction-related fees. Its new subscription tier, Webull Premium, adds recurring revenue and higher-margin services.

However, risks remain. Webull operates in a highly competitive space alongside Robinhood and Charles Schwab. The stock is newly public and has already shown extreme volatility. Regulatory scrutiny, including past concerns over Webull’s historical ties to China, could also weigh on investor sentiment.

Bottom line: Webull may suit investors comfortable with volatility who want exposure to a fast-growing brokerage platform. It’s less appropriate for conservative investors seeking stability, dividends, or long operating histories.

Is Webull profitable?

Webull achieved its first profitable quarter in the first quarter of 2025, moving from a loss of $12.6 million in the year-ago period to positive net income of $12.9 million. The company’s adjusted operating profit totaled $28.7 million for the quarter, and it delivered a 22 percentage point increase in its operating margin to 24.4%.

Does Webull pay a dividend?

No, Webull does not pay a dividend. As a newly public company and a newly profitable one at that, it is also highly unlikely that Webull would pay a dividend anytime soon.

Will Webull stock split?

No, there are no current plans for Webull to conduct a stock split. The company has only just gone public, and shares have yet to trade above even $100 a share.

The bottom line

Webull operates in a growing market for online trading platforms, particularly among younger, active investors, and the platform has seen impressive growth in registered users and funded accounts. After experiencing losses in previous years, Webull reported its first profitable quarter in Q1 2025, which is also a positive step in the right direction for the future growth of the company.

That said, the online brokerage sector is highly competitive. A significant portion of Webull's revenue comes from payment for order flow, and despite considerable efforts to remove such ties, Webull's links to China could potentially subject it to future regulatory probes. Investors should carefully weigh the risks and potential advantages of buying Webull stockbefore committing capital to a long-term position in the business.

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