Webull (BULL -4.89%) is an online brokerage platform that provides commission-free trading of stocks, exchange-traded funds (ETFs), options, and cryptocurrencies. It offers a mobile app and a desktop platform for trading and also provides educational resources and tools for investors. Webull aims to make investing more accessible with a low-cost and user-centric platform.
Webull was founded in 2016 by Wang Anquan, a former employee of Alibaba Group (NASDAQ:BABA) and Xiaomi (XIACY 0.69%). The company initially provided users free market information in China, but subsequently expanded to the U.S. to operate as a licensed broker-dealer.
Webull went public in April 2025 through a merger with a special purpose acquisition company (SPAC) called SK Growth Opportunities Corporation. Webull's stock started trading at $16 per share, then quickly soared to a high of $79.56, marking a stunning 500% increase from its initial trading price. This surge, fueled by retail investor enthusiasm, pushed Webull's market cap to almost $30 billion in the immediate aftermath of its initial public offering (IPO).
Here’s what investors need to know about how to buy Webull stock, whether the company is profitable, whether it pays a dividend, and so much more.
How to invest
How to buy Webull stock
Because Webull is a publicly traded company, you can buy shares as easily as you would any other U.S.-listed stock. If you're interested in snagging a few shares of the company, here's your step-by-step guide for how to buy Webull stock.
- Step 1: Open your brokerage app: Log into your brokerage account where you handle your investments.
- Step 2: Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Step 3: Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Step 4: Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Step 5: Submit your order: Confirm the details and submit your buy order.
- Step 6: Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Should you invest?
Should I invest in Webull?
Whether or not you should invest in Webull is a personal decision that should be based on your own portfolio preferences, investment goals, and risk tolerance level. That said, there are numerous reasons to consider an investment in Webull stock, especially if you're a long-term investor with a well-diversified portfolio and the appropriate buy-and-hold horizon. Webull makes the bulk of its revenue from payment for order flow (PFOF).
It also generates revenue from stock loan programs, interest on free credit balances, margin interest, paid subscriptions for premium data services, and fees on certain bank wire deposits and withdrawals. Webull is actively seeking to diversify its revenue streams by shifting away from its significant reliance on PFOF. The platform has an extensive global reach with more than 24 million registered users in 14 markets across North America, Asia Pacific, Europe, and Latin America.
In the first quarter, Webull’s total revenues increased by 32% year-over-year to $117.4 million, and the company saw a 45% increase in customer assets, reaching $12.6 billion. This growth was fueled by a 66% increase in net deposits and a 17% rise in registered users. Trading-related revenue increased by 52% in the three-month period, and premium subscriptions showed strong growth, too.
Webull just launched its subscription service called Webull Premium in March 2025. It offers enhanced brokerage services, including a higher annual percentage yield (APY) on cash, lower margin rates, and discounts on derivatives trading for a monthly or annual fee. The subscription costs $3.99 per month or $40 per year.
Webull is continually expanding its product offerings, including fractional shares, recurring investments, futures trading, and corporate bonds. It has also partnered with Coinbase (COIN 1.07%) to relaunch cryptocurrency trading and is integrating BlackRock (BLK -0.83%) model portfolios into Webull Advisors. Webull initially withdrew from offering crypto trading on its main platform due to regulatory uncertainty surrounding crypto assets in the U.S., and Securities and Exchange Commission (SEC) opposition during past IPO attempts.
However, there are some risks to consider that might make the stock a less attractive opportunity for certain long-term investors. Webull operates in a competitive market and faces up against established players like Robinhood (HOOD 4.77%) and Charles Schwab (SCHW -1.47%). As a newly public company, Webull's stock price could be subject to significant and prolonged volatility.
While Webull has taken steps to establish a U.S. presence and distance itself from its original structure, some U.S. lawmakers and regulators have raised concerns about Webull's potential ongoing ties to China. Webull was initially founded in 2016 as a Delaware limited liability company (LLC) under the umbrella of Hunan Fumi Information Technology, a Chinese holding company. Webull Financial LLC, the U.S. brokerage, was established in 2017 and became a registered broker-dealer with the SEC and the Financial Industry Regulatory Authority (FINRA).
In 2019, Webull Corp. was incorporated in the Cayman Islands to serve as the ultimate parent company for all Webull entities. In 2022, Webull restructured, moving Hunan Fumi Information Technology outside of the group. This separation aimed to address concerns about the company's ties to China. Despite the restructuring, Webull continues to face scrutiny regarding its past ties to Chinese entities and potential connections to the Chinese government.
Profitability
Is Webull profitable?
Webull achieved its first profitable quarter in the first quarter of 2025, moving from a loss of $12.6 million in the year-ago period to positive net income of $12.9 million. The company’s adjusted operating profit totaled $28.7 million for the quarter, and it delivered a 22 percentage point increase in its operating margin to 24.4%.
Dividends
Does Webull pay a dividend?
No, Webull does not pay a dividend. As a newly public company and a newly profitable one at that, it is also highly unlikely that Webull would pay a dividend anytime soon.
ETFs
ETFs with exposure to Webull
Many ETFs have rules that bar them from investing in IPOs. Often, established ETFs will wait for an IPO to have a prolonged trading history and meet certain criteria before considering inclusion. That said, a few funds already contain shares of Webull, including the Fidelity Nasdaq Composite Index ETF (ONEQ 0.29%) and the Royce Quant Small-Cap Quality Value ETF (SQLV 0.13%).
Stock splits
Will Webull stock split?
No, there are no current plans for Webull to conduct a stock split. The company has only just gone public, and shares have yet to trade above even $100 a share.
Related investing topics
The bottom line on Webull
Webull operates in a growing market for online trading platforms, particularly among younger, active investors, and the platform has seen impressive growth in registered users and funded accounts. After experiencing losses in previous years, Webull reported its first profitable quarter in Q1 2025, which is also a positive step in the right direction for the future growth of the company.
That said, the online brokerage sector is highly competitive. A significant portion of Webull's revenue comes from payment for order flow, and despite considerable efforts to remove such ties, Webull's links to China could potentially subject it to future regulatory probes. Investors should carefully weigh the risks and potential advantages of buying Webull stock before committing capital to a long-term position in the business.
FAQ
Investing in Webull FAQ
How to invest in Webull stock?
Since Webull is publicly traded, you can buy shares on your chosen brokerage platform as you would with any other stock.
How much do you need to invest in Webull?
How much money you need to invest in Webull stock will depend on the size of the position you want to take and how much exposure you want to the stock in your personal portfolio. As of mid-2025, Webull was trading at less than $20 per share.
What is the ticker for Webull?
The ticker for Webull is BULL.
Is Webull a good investment?
Webull could be a good investment for some long-term shareholders, but it really depends on your personal investing preferences and risk tolerance level. While the company has demonstrated impressive growth and has shifted to profitability, it also faces significant risks due to a fragmented market landscape and regulatory uncertainty.
Like any trading platform, it also faces potential challenges in converting user growth into higher average account values and sustainable long-term profitability. Prospective investors should carefully probe and understand Webull's financials, future growth strategies, and business model before making any investment decisions.
