How to Buy Webull Stock (BULL): A Practical Guide

Should you invest in Webull?

Webull may appeal to investors seeking exposure to the growth of online trading platforms, particularly among younger and more active investors. The company has shown strong momentum, with rising user counts, growing customer assets, and its first profitable quarter in early 2025.

Revenue is becoming more diversified. While payment for order flow (PFOF) remains a major contributor, Webull also earns income from margin lending, securities lending, interest on cash balances, subscriptions, and transaction-related fees. Its new subscription tier, Webull Premium, adds recurring revenue and higher-margin services.

However, risks remain. Webull operates in a highly competitive space alongside Robinhood and Charles Schwab. The stock is newly public and has already shown extreme volatility. Regulatory scrutiny, including past concerns over Webull’s historical ties to China, could also weigh on investor sentiment.

Bottom line: Webull may suit investors comfortable with volatility who want exposure to a fast-growing brokerage platform. It’s less appropriate for conservative investors seeking stability, dividends, or long operating histories.

Is Webull profitable?

Webull achieved its first profitable quarter in the first quarter of 2025, moving from a loss of $12.6 million in the year-ago period to positive net income of $12.9 million. The company’s adjusted operating profit totaled $28.7 million for the quarter, and it delivered a 22 percentage point increase in its operating margin to 24.4%.

Does Webull pay a dividend?

No, Webull does not pay a dividend. As a newly public company and a newly profitable one at that, it is also highly unlikely that Webull would pay a dividend anytime soon.

How to invest in Webull through ETFs

Many ETFs have rules that bar them from investing in IPOs. Often, established ETFs will wait for an IPO to have a prolonged trading history and meet certain criteria before considering inclusion. That said, a few funds already contain shares of Webull, including the Fidelity Nasdaq Composite Index ETF (ONEQ -1.31%) and the Royce Quant Small-Cap Quality Value ETF (SQLV -0.57%).

Will Webull stock split?

No, there are no current plans for Webull to conduct a stock split. The company has only just gone public, and shares have yet to trade above even $100 a share.

The bottom line

Webull operates in a growing market for online trading platforms, particularly among younger, active investors, and the platform has seen impressive growth in registered users and funded accounts. After experiencing losses in previous years, Webull reported its first profitable quarter in Q1 2025, which is also a positive step in the right direction for the future growth of the company.

That said, the online brokerage sector is highly competitive. A significant portion of Webull's revenue comes from payment for order flow, and despite considerable efforts to remove such ties, Webull's links to China could potentially subject it to future regulatory probes. Investors should carefully weigh the risks and potential advantages of buying Webull stockbefore committing capital to a long-term position in the business.

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