Not long ago, e-commerce was a niche idea championed by early internet entrepreneurs like Jeff Bezos. Today, it’s a massive industry generating nearly $1.2 trillion in annual U.S. sales, about 16% of all retail, and more than $5 trillion globally.
Growth has cooled since the pandemic surge, but online shopping is still expanding and taking share over time. If you’re looking for the top e-commerce stocks to watch, here’s where to start.
Top e-commerce stocks to consider
| Name and ticker | Current price | Market cap | Industry |
|---|---|---|---|
| Amazon (NASDAQ:AMZN) | $208.01 | $2.2 trillion | Multiline Retail |
| Shopify (NASDAQ:SHOP) | $118.50 | $154.7 billion | IT Services |
| Coupang (NYSE:CPNG) | $18.89 | $34.5 billion | Multiline Retail |
| MercadoLibre (NASDAQ:MELI) | $1,729.88 | $87.7 billion | Multiline Retail |
| Walmart (NASDAQ:WMT) | $124.28 | $990.8 billion | Food and Staples Retailing |
Data as of Apr 1, 2026. Showing 5 of 5 tickers.
1. Amazon
NASDAQ: AMZN
Amazon
Today's Change
(3.51%) $7.06
Current Price
$208.01
Key Data Points
Market Cap
$2.2T
Day's Range
$204.13 - $210.28
52wk Range
$161.38 - $258.60
Volume
2.7K
Avg Vol
51M
Gross Margin
50.29%
- Amazon (AMZN +3.64%) launched in 1995 and today sells more than 350 million stock-keeping units (SKUs) through its marketplace.
- Amazon has not had a true direct competitor in the U.S. and has grown through its third-party marketplace and Amazon Prime. It now has more than 100 fulfillment centers in the U.S.
- The company topped Walmart as the biggest company in the world by revenue in 2025.
- The stock is up more than 100,000% from its 1997 initial public offering (IPO).
2. Shopify
NASDAQ: SHOP
Shopify
Today's Change
(6.02%) $6.73
Current Price
$118.50
Key Data Points
Market Cap
$155B
Day's Range
$111.21 - $119.22
52wk Range
$69.84 - $182.19
Volume
37
Avg Vol
12M
Gross Margin
47.88%
- Shopify (SHOP +6.13%) has emerged as Amazon's closest competitor, with more than 2 million merchants around the world, ranging from mom-and-pop businesses to global brand giants like Kraft Heinz (KHC +0.65%).
- Shopify provides an end-to-end platform for any business to sell online, handling web design, marketing, payment processing, financial tracking, and even loans.
- The company has reached a detente with Amazon, agreeing to integrate its Buy with Prime feature, allowing Amazon Prime members to get free delivery on items labeled "Buy with Prime."
- Shopify's revenue has grown from $389 million in 2016 to $11.6 billion in 2025, and it continues to deliver strong growth as it expands its merchant base, adds new AI features, and flexes its pricing power.
3. Coupang
NYSE: CPNG
Coupang
Today's Change
(3.42%) $0.63
Current Price
$18.89
Key Data Points
Market Cap
$35B
Day's Range
$18.25 - $19.00
52wk Range
$16.74 - $34.08
Volume
995
Avg Vol
25M
Gross Margin
29.37%
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NASDAQ: MELI
MercadoLibre
Today's Change
(6.83%) $110.68
Current Price
$1729.88
Key Data Points
Market Cap
$88B
Day's Range
$1632.83 - $1741.21
52wk Range
$1593.21 - $2645.22
Avg Vol
596K
Gross Margin
44.50%
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NASDAQ: WMT
Walmart
Today's Change
(0.63%) $0.78
Current Price
$124.28
Key Data Points
Market Cap
$991B
Day's Range
$122.84 - $125.00
52wk Range
$79.81 - $134.69
Volume
9.3K
Avg Vol
31M
Gross Margin
23.41%
Dividend Yield
0.77%
- Walmart (NYSE:WMT) is best known for its brick-and-mortar business, but over the last decade, it's built a formidable e-commerce business.
- Walmart has opened thousands of grocery pickup stations, leveraging its physical footprint to drive online sales.
- Like Amazon, Walmart has also built an advertising business around its e-commerce platform, and it's added an e-commerce marketplace.
- The company has been gaining market share on Amazon in e-commerce, consistently delivering growth of around 20%.
How to invest in e-commerce stocks
If you're considering investing in e-commerce stocks, it's not hard to do. Just follow the steps below.
- Open your brokerage app: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
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Related investing topics
FAQ
FAQ: E-commerce companies
About the Author
Jeremy Bowman has been a contributing Motley Fool stock market analyst, covering technology, consumer goods, and macroeconomic trends since 2011. Before The Motley Fool, Jeremy was a newspaper reporter, restaurant manager, and English teacher abroad. He holds a bachelor’s degree in English from Colorado College and a master’s degree in business administration from American University. One of his Motley Fool headlines was briefly featured on Late Night with Stephen Colbert.
Jeremy Bowman has positions in Amazon, Home Depot, MercadoLibre, and Shopify. The Motley Fool has positions in and recommends Amazon, Chewy, Etsy, Home Depot, MercadoLibre, Shopify, and Walmart. The Motley Fool recommends Alibaba Group, Coupang, Kraft Heinz, and Wayfair. The Motley Fool has a disclosure policy.
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