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AnnaLisa Kraft

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Recent Articles by AnnaLisa Kraft

Dec 13, 2013 by AnnaLisa Kraft

5 Challenges for Lululemon's New CEO

Laurent Potdevin comes into Lululemon with several challenges--will he fit in, supply chain problems, increasing competition from Gap and Under Armour, international growth, and whether he can stand up to a controversial founder.

Dec 13, 2013 by AnnaLisa Kraft

Bon-Ton Looks to Swipe Holiday Share

Bon-Ton Stores has been just as troubled as J.C. Penney over the last few years. Both are squabbling for Main Street market share even as Macy's looms large as their most formidable rival.

Dec 8, 2013 by AnnaLisa Kraft

The Battle for Your Beard and Body Hair Is On

Shaving is a prosaic part of men's (and women's) personal grooming routine. And now there's a bitter battle between the big names -- Gillette and Schick -- and online upstarts to win your beard and body hair's business.

Dec 7, 2013 by AnnaLisa Kraft

Would You Drive a Fiat Designed By a Crowd?

Crowdsourcing, reaching out to consumers for ad and product ideas, is all the rage in corporate America. Here's what you need to know.

Dec 7, 2013 by AnnaLisa Kraft

Student Loan Debt Has Just Become Everyone's Problem

Student loan debt isn't just a problem for Millennials but for anyone involved in housing-related stocks.

Dec 7, 2013 by AnnaLisa Kraft

Move Off the Yoga Mat Lululemon, Here Comes Sweaty Betty!

The yoga mat was already crowded with yogawear makers Lululemon, Under Armour, Gap, L Brands, and Nike. Now, Sweaty Betty is taking its rightful place in the Sun salutation.

Dec 7, 2013 by AnnaLisa Kraft

Risque or Just Risky? 3 Companies Whose Ads are Over the Top

Madison Avenue is always pushing the envelope but has it pushed too far with saucy ads from Kraft, KMart and Beam? Is risque the rage or just rage-inducing?

Dec 6, 2013 by AnnaLisa Kraft

5 Surprising Facts About the Victoria's Secret Fashion Show

We're just days away from Victoria's Secret's annual multimillion-dollar lingerie spectacle on prime time TV. Here are some surprising facts about the bras, the brand, and the big bucks behind the show.

Dec 6, 2013 by AnnaLisa Kraft

It's a Textbook Case for These Companies

If you have to buy college textbooks you know how expensive they are. But the tide is turning toward cheaper options for college students. Here's how Chegg, Pearson, and Barnes & Noble are faring in the new digital environment.

Dec 4, 2013 by AnnaLisa Kraft

What Is Warren Buffett Teaching Our Kids?

A new generation of Warren Buffetts may conquer the world thanks to The Hub Network's "Secret Millionaires Club," featuring animated host Warren Buffett. What are our kids learning about money from The Oracle of Omaha, and does he take his own advice?

Dec 3, 2013 by AnnaLisa Kraft

What's in the Works for Watchmakers Fossil and Movado?

Macy's recently reported weakness in watch sales. Is it time to fall back on Fossil with its Michael Kors license or spring forward with Movado and Coach?

Nov 28, 2013 by AnnaLisa Kraft

5 Surprising Ways Costco Lures the Rich

If your holiday shopping list includes fine art, diamonds, Cadillacs, fine wines, and exotic travel, Costco is your one-stop shop.

Nov 25, 2013 by AnnaLisa Kraft

Giving International Flavors and Fragrance the Smell Test

International Flavors and Fragrance is trading at all-time highs. It's time to give the company the smell test.

Nov 24, 2013 by AnnaLisa Kraft

Cracker Barrel: 3 Things to Listen for on the Earnings Call

Cracker Barrel reports on Nov. 26 and there are three things investors and analysts will want to hear about.

Nov 24, 2013 by AnnaLisa Kraft

Five Reasons Google is Cooler than Apple

Apple has lost its dominance of "cool" to Google. Here are five reasons why.

Nov 24, 2013 by AnnaLisa Kraft

The Ban on Trans Fat: How Bad Will It Be for Fast Food Chains?

Now that the FDA plans to ban artificial trans fats, restaurant chains will be scurrying to take it off the menu. Which fast food and quick serve restaurants have nothing to worry about and which should concern stockholders?

Nov 23, 2013 by AnnaLisa Kraft

A Hungry Hippo Movie? Monopoly, the Film? Toymakers Are Taking Over Theaters

Toy companies are getting into the content game. What does this mean for Mattel, Hasbro, and Disney?

Nov 17, 2013 by AnnaLisa Kraft

Can Amazon Win Black Friday? Or Will Best Buy, Target, and Wal-Mart Try to Steal Christmas

It might be surprising to think of Amazon as having weaknesses, but it does, and competitors like Wal-Mart, Best Buy, and Target aim to capitalize on them this Christmas.

Nov 16, 2013 by AnnaLisa Kraft

5 Companies With Epic Stories About Getting Fired

Layoffs, cutbacks, pink slips: No matter how it's delivered, getting fired stinks. But these five companies may take the cake in illustrating the worst ways to fire employees.

Nov 16, 2013 by AnnaLisa Kraft

The Subtleties Behind the Company Logos of Coca-Cola, Apple, Nike, and Amazon

Company logos for Amazon, Coca-Cola, Nike, and Apple garner immediate recognition. But these logos do more than that. Here's what that label actually says.

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