What happened

Shares of Chinese electric-vehicle maker Kandi Technologies (NASDAQ:KNDI) soared in trading on Wednesday afternoon, after the company announced that it will launch two of its vehicles in the U.S. next month.

Kandi's American depositary shares ended Wednesday's session at $9.32, up 140% from Tuesday's closing price.

So what

Kandi America, the company's U.S. subsidiary, said on Wednesday afternoon that it will launch two models in the United States at a virtual event on Aug. 18. Interested customers will be able to put down a refundable $100 deposit at that time, the subsidiary's CEO, Johnny Tai, said. 

A white Kandi K23, a four-door electric hatchback, shown at a charging station.

Kandi's K23 will be priced at about $30,000 before incentives when it launches in the United States next month. Image source: Kandi Technologies.

The two Kandi models in question, called the K23 and K27, are small, affordable electric cars intended as urban commuter vehicles. These aren't Teslas: The simpler K27 has a 17.7 kilowatt-hour (kWh) battery, an estimated range of 100 miles, and a "no-haggle" price of $19,999 before incentives; its somewhat fancier sibling, the K23, has a 41.4 kWh battery, an estimated range of 188 miles, and is priced at $29,999 before incentives. 

Kandi America is headquartered in Garland, Tex. The company's sales efforts will focus initially on the Dallas/Fort Worth area, it said.

A red Kandi K27, a small and simple four-door electric hatchback.

The small K27 will be priced at about $20,000. Image source: Kandi Technologies.

Now what

It's hard to know what auto investors should make of this news. On the one hand, any U.S. sales will be more than Kandi has made here so far; on the other hand, the vehicles -- particularly the K23 -- seem priced somewhat high for what they offer.

Consider that Nissan's Leaf and General Motors' (NYSE:GM) Chevrolet Bolt both offer better range than the K23, nationwide service networks, and high build quality for just a few thousand dollars more than the K23. And consider that other automakers, including giant Volkswagen, are expected to launch competitive models in this price range over the next couple of years. 

Would you buy a Kandi over a Bolt or a Leaf? I'm not sure how many Americans would. 

While I think Kandi investors are right to be excited about the news, I suspect their expectations might be unrealistic given the competitive landscape and Kandi's pricing. Investors eyeing the stock should probably tread carefully for a while. 

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.