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Will This Lexus Be Tesla's First Competitor?

Toyota says it's gearing up to launch a new green car that will be priced to compete with Tesla's Model S. But this new Lexus won't be battery-powered.

By John Rosevear – Jul 3, 2013 at 8:00PM EST


Tesla's Model S doesn't have any direct competitors yet, but that could be changing soon. Photo credit: Tesla Motors

Tesla Motors (TSLA +0.13%) has made quite an impression – on investors and the general public – with its hot all-electric Model S sedan. Now, the race is on to compete with Tesla's battery-powered hot rod – and the first entry could come from Toyota's (TM 2.35%) Lexus brand as soon as next year.

But there's a catch: Toyota's new ride won't have batteries. Instead, it'll be powered by a hydrogen fuel cell. In this video, Fool.com contributor John Rosevear looks at Toyota's latest announcement – and at the prospects for fuel cells as a technology to rival Tesla's battery-powered electrics.

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About the Author

John Rosevear
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.
TMFMarlowe

Fool contributor John Rosevear owns shares of Ford and General Motors. The Motley Fool recommends Ford, General Motors, and Tesla Motors. The Motley Fool owns shares of Ford and Tesla Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Stocks Mentioned

Toyota Motor Stock Quote
Toyota Motor
NYSE: TM
$212.03
(-2.10%)-$4.56
Tesla Stock Quote
Tesla
NASDAQ: TSLA
$395.89
(+0.22%)+$0.88
Ford Motor Company Stock Quote
Ford Motor Company
NYSE: F
$11.76
(-2.33%)-$0.28
General Motors Stock Quote
General Motors
NYSE: GM
$72.80
(-0.89%)-$0.65
Honda Motor Stock Quote
Honda Motor
NYSE: HMC
$25.87
(-0.84%)-$0.22

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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