How to Buy Chipotle Stock (CMG) in 2026

How to buy Chipotle stock

1. Open your brokerage app: Log in to your brokerage account where you handle your investments.
2. Search for Chipotle: Enter the ticker "CMG" into the search bar to bring up the stock's trading page.
3. Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
4. Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
5. Submit your order: Confirm the details and submit your buy order.
6. Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

Should you invest in Chipotle?

As with any other investment, there's a short answer to why you might consider investing in this stock: It depends.

You may want to skip Chipotle stock if:

• You believe that competing restaurants will take a bite out of Chipotle’s market share.
• You're worried about the periodic food safety issues that have plagued the chain.
• You expect inflation will continue to increase food costs.
• You think Chipotle shares are trading at unrealistically high prices.
• Your portfolio already has enough restaurant stocks.

On the other hand, you may want to go ahead and buy Chipotle stock if:

• You believe the fast-casual dining space will continue to make inroads into the fast food industry's customer base.
• You believe Americans will continue to appreciate Chipotle's commitment to responsibly sourced ingredients.
• You think the recent decline in inflation will eventually trickle down to restaurants.
• You'd like to balance your portfolio with a restaurant stock.
• You think Chipotle stock is undervalued and will increase as the number of restaurants continues to expand.

Is Chipotle profitable?

Chipotle is quite profitable, and the restaurant industry is currently in a good place when it comes to profitability. According to the National Restaurant Association, the food service industry was expected to hit $1.5 trillion in sales in 2025, adding 200,000 jobs -- almost one of every 10 Americans in the civilian labor force.

Chipotle reported a net income of $386.6 million in the first quarter of 2025, a 7.6% increase from the first quarter of 2024, despite higher food, beverage, and packaging costs. Total revenue increased 6.4% to $2.9 billion. Operating margins at its restaurants rose to 16.7%, up from 16.3% in the first three months of last year.

The company also gained market share during the first quarter, capturing 6.9% of dining dollars in the fast-casual sector, according to CSIMarket, a private research organization. Since fast-casual restaurants attract more affluent diners, Chipotle is somewhat insulated from downturns that typically affect companies like PepsiCo (PEP +1.75%) and McDonald's (MCD +1.57%).

Does Chipotle pay a dividend?

Chipotle doesn't pay a dividend. Instead, the company puts its money into the business and into share repurchases, which tend to reward investors by increasing the price of a stock. The company announced in its most recent fourth quarter that it would increase its total repurchase authorization from $700 million to $1 billion.

The bottom line

Chipotle has frequently been a victim of its own high expectations. It gets outsized attention when food safety problems occur because of its focus on quality ingredients, and its popularity among white-collar urban and suburban office workers makes it an easy target for satire. The chain's financial performance, however, has been anything but a laughingstock.

The restaurant industry is notoriously susceptible to economic cycles, but Chipotle has been focused enough to weather most storms. Investors interested in adding restaurant stocks could certainly find worse stocks to buy and hold.

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