How to Invest in Truth Social (DJT)

How to buy stock in Truth Social

Now that Truth Social's parent company, TMTG, has completed its business combination with Digital World Acquisition Corp, anyone can buy shares in the company. However, you'll need to take a few steps before buying its stock. This quick guide will show you how to add the social media stock to your portfolio:

1. Open your brokerage account: Log in to your brokerage account where you handle your investments.
2. Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
3. Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
4. Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
5. Submit your order: Confirm the details and submit your buy order.
6. Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

Alternatives to Truth Social

An important part of investment research is looking at a company's competitors. Here are three publicly traded Truth Social competitors that investors should also thoroughly research before investing in the social media company's stock:

1. Meta Platforms (Facebook)

Is Truth Social profitable?

Researching a company's profitability is a crucial step before buying its stock because profit growth tends to drive stock price performance over the long term. Ideally, you'll want to see a company delivering growing profitability -- or at least on the path toward making money.

As of late 2025, TMTG wasn't profitable yet. Its focus was on long-term product development rather than generating revenue. As a result, it booked roughly $61 million in revenue during the second quarter of 2025, mostly from cryptocurrency and options trading.

Meanwhile, the company posted an operating loss of $54.8 million based on generally accepted accounting principles (GAAP). $54.1 million of these losses came from changes in the value of digital assets and unrealized losses on stock and options trading.

Despite its limited revenue and large losses, the company expects to have enough capital to continue operating for the foreseeable future. The merger with Digital World infused the company with cash (it had $344 million at the end of the second quarter). That will give it the funds to operate and invest in building products (including its live-TV streaming initiative, Truth+) to drive long-term growth. TMTG has started rolling out its TV streaming service, including releasing it on iOS, Android, and the Web in recent months.

However, the company will eventually need to generate significant revenue and profits to fund its operations and justify its lofty post-IPO valuation. If it doesn't, shares could lose much of their value.

It's important to note that as of December 2025, TMTG stock has lost over 65% of its value in the past year. Falling from a high of $42 in January 2025 to $10 in December.

Does Truth Social pay a dividend?

Truth Social's owner didn't pay a dividend as of late 2025. The company was still in the early stages of generating revenue and was not yet profitable. Given the lack of revenue and earnings and the need to invest in building out new products, the company likely won't start paying dividends anytime soon.

Should I invest in Truth Social?

You'll need to determine whether Truth Social is the right investment for your situation. Here are some factors to consider that might lead you to buy its stock:

• You are a big fan of Trump.
• You believe his social media platform will see tremendous user, revenue, and earnings growth in the future.
• You're an active user of Truth Social and prefer it to other social media platforms.
• You understand the risks of investing in IPO stocks, including the fact that they can be very volatile.
• You are comfortable with Truth Social's valuation and believe it can grow into its lofty post-IPO value.

On the other hand, here are some reasons you might opt against investing in Truth Social:

• Trump's values don't align with yours.
• You don't use Truth Social.
• You're concerned about the company's lofty valuation.
• You're worried that Trump's political views could scare advertisers away from the platform.
• You think many potential users and advertisers will opt for the much larger X platform that Elon Musk owns.
• You're concerned that Trump might lose interest in Truth Social if he becomes president again.

ETFs with exposure to Truth Social

Many people would rather be passive investors than actively invest in specific companies. Exchange-traded funds (ETFs) make that easy. Many ETFs enable you to gain passive exposure to a company or theme.

As a newer public company, TMTG was just starting to make its way into ETFs. As of late 2025, 51 ETFs held 18.1 million shares of Trump Media stock, according to ETF.com. One of the biggest holders was Schwab U.S. Small-Cap ETF (SCHA -0.40%) at 772,75 shares. However, it has a tiny allocation to the social media stock at 0.05%.

Meanwhile, Global X Social Media ETF (SOCL -1.46%), a fund focused on companies that operate social media platforms, had a higher allocation at 0.4%. Given the relatively low allocations, ETFs likely aren't the best way to gain passive exposure to Trump's Truth Social platform.

Will Truth Social's stock split?

As of late 2025, TMTG didn't have an upcoming stock split on the calendar. The company had only recently gone public via a merger with a SPAC. Meanwhile, it traded at an accessible stock price for most investors (less than $11 a share in late 2025), so it likely won't need to split its stock anytime soon.

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