The cryptocurrency market is extremely susceptible to common pump-and-dump scams. Since many rules are unclear and hard for regulators to enforce, thinly traded cryptocurrencies are prime targets for nefarious actors.
Understanding how a pump-and-dump scam works, why the cryptocurrency market is especially susceptible, and how to identify a pump-and-dump crypto scam will help you avoid getting taken by these schemes.
Understanding crypto pump-and dumps
The crypto industry remains the Wild West. There are dozens of exchanges, and it's relatively easy to issue a new cryptocurrency. Therefore, it's a breeding ground for thinly traded currencies and scammers who can pump and dump those assets.
Typically, a pump-and-dump crypto scheme starts with an organizer gathering influencers in a private group online. They'll coordinate buying the target crypto asset to avoid price spikes. Once they're ready to pump the asset and get the general public to buy in, the influencers will share information about the trade with their followers on social media. The organizers will then coordinate the sale, or dump, to get themselves paid, leaving the public investors holding the bag.
What makes crypto especially susceptible to this ploy is that organizers don't have to search very hard for thinly traded crypto assets; they can just create them. The barrier to entry for creating a new cryptocurrency is just a little bit of research and coding knowledge.
Furthermore, newly formed cryptocurrencies are largely unregulated. A person or group can create a token and make wild claims about its use, and it's unlikely they'll face repercussions when those claims turn out to be nothing but false promises.
For example, several members of FaZe Clan, an esports and influencer group, promoted a new cryptocurrency called SaveTheKids in the summer of 2021. The coin promised to help children around the world, but it turned out to be a scam. The organizers made off with tens of thousands of dollars, and their followers ended up with a worthless crypto token. Needless to say, no kids were helped.
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How to spot a pump-and-dump crypto scam
It's easy to identify a pump-and-dump crypto scam after the fact, but that doesn't do affected cryptocurrency investors much good. It pays for investors to know the signs of a potential scam before it actually happens.
Do your own research
The first step is to do your research. If you see a relatively unknown cryptocurrency being touted by internet strangers, don't rush to get in. Look up the token, find its white paper, and read through it. Determine who's behind it and what the objectives are. You should do this for any cryptocurrency to determine if there's long-term potential for it to increase in value.
If the token has been around for a while but development on the project seems to have disappeared, it's best to avoid it. If the project has no clear purpose, it purports benefits that seem unrealistic, its development roadmap isn't well thought out, or it's associated with previous bad actors, those are all red flags, too.
Think critically
If you don't typically follow influencers in the finance space, specifically cryptocurrency experts, but all of a sudden the people you follow are talking about a cryptocurrency, that's another big red flag. Ask yourself why this fashion influencer you follow is talking about some cryptocurrency.
If you do discover a potential crypto investment on social media, it's best to check out whether the project has its own website and social media presence. Go straight to the source instead of relying on information from third parties.
Check the exchange
If you don't find any red flags in the documentation or in how the investment is being promoted, take a look at how the cryptocurrency trades. If it's on a well-regarded exchange, it's more likely to be a safer investment. If you have to dig into some unknown decentralized finance (DeFi) exchange, you'll want to dig deeper into the order book.
Most exchanges will show you all the open orders for an asset, as well as the order history. Check the pattern on trading volume; if it's spiked recently and volume appears to be trending higher, be cautious. If you see big walls of the crypto asset on the buy side, there could be a big group making sure the coin doesn't fall below a certain price. Likewise, you may see big walls of sellers to make sure the price doesn't pump too fast as the organizers pile into the coin.
When to blow the whistle
If you suspect a cryptocurrency is undergoing a pump-and-dump scam, it's best to avoid it. It's impossible to know without inside information when the organizers plan to sell. If you do have inside information, though, you're probably better off contacting the Commodity Futures Trading Commission (CFTC) and providing the information to them.
The CFTC put out an advisory in late 2019 to warn investors about potential pump-and-dump scams. It's offering bounties to any whistleblowers. That means you don't have to do anything illegal, and you might make more money by being an informant.
Once more, remember that there is no such thing as total safety from scams in crypto investing. Be extremely careful how you engage with crypto, regardless of how well-regarded your crypto or exchange is.
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