Elon Musk is, by many metrics, the most successful entrepreneur of modern times. He had a net worth of $394 billion as of June 2025, making him the richest person in the world. Near the end of 2024, he was worth a record $486 billion before Tesla (TSLA -0.84%) stock fell.
A natural question among investors is where Musk chooses to invest his money. Let's take a look at Elon Musk's investments (and the businesses he starts and acquires), the type of investments he avoids, and what you should know about his strategy.
Elon Musk's investment strategy
Elon Musk's investment strategy is rather simple, at least as far as he's made public. His investments can be divided into two general categories: companies he started or controls and cryptocurrencies. Unlike many other billionaires, Musk doesn't have a large portfolio of publicly traded stocks of companies where he doesn't have day-to-day involvement.
Even when Musk took a 9.2% stake in social media platform Twitter in April 2022, his ultimate goal was to buy the company and take it private. He rejected a seat on Twitter's board of directors for that reason. After ample back-and-forth, the deal went through in late October 2022, with Musk buying Twitter for $44 billion. He rebranded Twitter as X in 2023.
Musk's investments are highly concentrated in his entrepreneurial endeavors. The first category comprises publicly traded stock investments, and the second includes private companies that he founded and in which he continues to hold an investment. With that in mind, here's a breakdown of what we know about Musk's investments.
Publicly Traded Company
If you want to follow Musk's approach with cryptocurrencies, that's easy enough, since he's only known to hold Bitcoin, Ethereum, and Dogecoin. However, just because a rich and/or famous investor buys a cryptocurrency doesn't mean you should put your own money in it. Do your own research on each coin first, and don't commit too much of your portfolio to crypto due to the risk involved.
The bottom line is that although Elon Musk is very wealthy, most of his net worth is tied up in a single stock (Tesla) and private companies that you or I likely cannot invest in. Besides buying Tesla stock, if you want to invest like Elon Musk, becoming an entrepreneur might be the best way to go about emulating his style.
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