Rivian (RIVN -2.12%), one of the most popular electric vehicle (EV) companies, has revved investor enthusiasm since its public market debut in 2021. Electric cars have become an increasingly common sight on the nation's roads. However, EV pickup trucks, like those that Rivian manufactures, are not so common, leading investors to believe Rivian stock can power higher if the company effectively executes its growth initiatives.
NASDAQ: RIVN
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Whether you're an investor who is generally bullish on EVs or you're generally interested in growth opportunities, Rivian is a compelling consideration. Let's look at the steps needed to park Rivian stock in your portfolio and some things to consider before investing in the EV maker.
How to buy Rivian stock
Regardless of whether you're familiar with how to invest in stocks or if buying shares of Rivian would be your first time behind the wheel, there are some basic steps to gain exposure to Rivian, which trades under the stock ticker RIVN.
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- Open your brokerage account: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Should I invest in Rivian?
There are a variety of reasons investors would choose to plug into Rivian's stock. For one, Rivian offers exposure to a leading name among those in the burgeoning EV industry. Car and Driver magazine, for example, characterizes the Rivian R1T as "one of the most capable EVs ever," and Consumer Reports proclaimed the R1T as "a cutting-edge, all-electric pickup with an impressively wide repertoire of capabilities."
For investors motivated to buy American, Rivian will also be a more desirable choice than other EV names. Headquartered in California, Rivian is a U.S. company that counts Amazon (AMZN -1.85%) as its largest shareholder.
In addition to a production facility in Illinois, Rivian just broke ground on a plant in Georgia in September 2025. Other popular EV names don't offer the same type of opportunity. For instance, people considering Lucid (LCID -6.04%) stock might be dissuaded by Saudi Arabia's status as the company's largest investor and Lucid's opening of a manufacturing facility in the country.
Another consideration is your risk tolerance. Although Rivian has achieved success, the road ahead is not guaranteed to be smooth. Likening Rivian to another innovative EV company, some investors presume Rivian will be a multibagger like Tesla (TSLA -0.84%) stock. But this is far from a sure bet.
While the company took a notable step in its journey toward growth after it entered into a joint venture with Volkswagen in June 2024, it's still important to recognize that as an upstart company in the early innings of its development, the stock will likely experience some volatility in the days ahead.
From the time of its initial public offering (IPO) through late 2025, for example, shares of Rivian dropped 85%. Sure, they could recover and soar higher than their debut on the public markets, but it could be a rocky road until they get there.
Is Rivian profitable?
Rivian began generating revenue in 2021 when it reported $55 million on the top line. The bottom line, however, didn't provide much for investors to celebrate -- a net loss of $4.7 billion.
In 2022 and 2023, Rivian's sales accelerated considerably. After delivering 920 vehicles in 2021, Rivian delivered 20,332 vehicles in 2022 and 50,122 vehicles in 2023. This led to the company reporting revenue of $1.7 billion and $4.4 billion in 2022 and 2023, respectively. However, the company failed to achieve comparable growth in terms of profits. In 2022, Rivian reported net losses of $6.8 billion in 2022 and $5.4 billion in 2023.
Suffering a dip compared to 2023, Rivian reported deliveries of 49,476 vehicles in 2024. However, the company reported a gross profit of $170 million in the fourth quarter of 2024 and $206 million in the first quarter of 2025.
In regard to the bottom of the income statement, Rivian incurred a net loss of $1.7 billion for the first two quarters of 2025, an improvement on the net loss of $2.9 billion it reported during the same period in 2024.
Does Rivian pay a dividend?
At this point, Rivian doesn't pay a dividend to shareholders. The company only recently began to generate revenue, and it's committed to using capital to grow its operations.
Exchange-Traded Fund (ETF)
Will Rivian stock split?
A company will often choose to split its stock when it feels the share price is so high that it's keeping some investors from buying it. Although there are a variety of upcoming stock splits in 2025, Rivian -- which hasn't traded higher than about $17 in 2025 -- isn't one of them.
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The bottom line on Rivian
A leading name among EV stocks, Rivian's prospects have electrified the hopes of many investors, leading them to believe Rivian stock can charge considerably higher, like its EV peer Tesla. But it's hardly that simple.
Before buying Rivian stock or an ETF that counts Rivian among its holdings, investors must be comfortable with the stock's risk profile and the prospect that volatility may rattle their nerves in the future.
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