StubHub (STUB -2.92%) is the world's leading marketplace to buy and sell tickets to any live event. The company sells more than 40 million tickets to sporting events, concerts, festivals, and other events in over 200 countries each year.
The global ticketing platform finally completed its long-awaited initial public offering (IPO) in September 2025. It priced its offering at $23.50 per share, raising $800 million and valuing the company at $9.3 billion.
StubHub's growing presence in the market has many fans wondering how they can invest in the company. Here's everything you need to know about how to invest in stocks like StubHub now that it's public.
IPO
Publicly traded?
Is StubHub publicly traded?
Yes. As of September 2025, StubHub is publicly traded on the New York Stock Exchange (NYSE) using the ticker STUB.
How to buy
How to buy StubHub stock
- Open your brokerage account: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker (STUB) or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Should I invest?
Should I invest in StubHub?
Now that the company has completed an IPO, you need to decide whether to invest in StubHub.
Here's a look at some of the reasons you might want to invest:
- You're a heavy user of StubHub and want to invest in the company.
- You believe that demand for live entertainment will continue growing as people spend more of their disposable income on experiences.
- You think StubHub can grow its revenue rapidly in the future and eventually become profitable.
- You like investing in founder-led companies.
- You understand the risks of investing in IPO stocks, including that they can be very volatile.
Here are some reasons you might want to steer clear of StubHub after its IPO:
- You don't use the company's services or prefer a rival ticket reseller.
- You're concerned about StubHub's debt.
- You think the company's valuation is too high.
- You're concerned about growing competition from other ticket reselling platforms.
- You're concerned that a recession could significantly affect demand for live entertainment.
Profitability
Is StubHub profitable?
Digging into a company's profitability is a vital aspect of investment research. Companies that grow their earnings tend to increase the value of their share prices over the long term.
StubHub provided investors with a glimpse into its financial position when it published its IPO prospectus. Through the first six months of 2025, StubHub reported $827.9 million in revenue. However, after expenses, the company had a net loss of $111.8 million. On a more positive note, the company was cash flow-positive, generating $117.6 million of net cash from operating activities and over $100 million in free cash flow through the first six months of the year.
Dividends
Does StubHub pay a dividend?
StubHub had yet to initiate a dividend following its IPO in September 2025. The company stated in its IPO prospectus that it doesn't currently anticipate paying a dividend.
ETFs
ETFs with exposure to StubHub
Investing in exchange-traded funds (ETFs) can be a great way to gain passive exposure to a stock or trend. However, as a recent IPO, StubHub hasn't yet made its way into ETFs. Despite that, investors have some ETF options to consider to capitalize on the same trends driving StubHub, including:
- Renaissance IPO ETF (IPO 2.38%): This fund invests in recent IPOs and aims to hold them for three years. It charges investors a reasonable 0.6% ETF expense ratio. The fund enables investors to gain broad exposure to recent IPOs.
- Invesco Leisure and Entertainment ETF (PEJ 0.38%): This fund invests in companies in the leisure and entertainment sector, like hotels, ticketing companies, and restaurants. It charges investors a 0.57% expense ratio to provide diversified exposure across leisure and entertainment companies.
Stock splits
Will StubHub stock split?
StubHub didn't have an upcoming stock split as of late 2025. The ticketing company had just completed its IPO at $23.50 a share. While the stock initially rose following its IPO, it still traded at an accessible price for most investors.
Related investing topics
The bottom line on StubHub
StubHub is the world's leading marketplace for buying and selling tickets to live entertainment events and experiences. It's capitalizing on the growing demand for in-person entertainment. That catalyst made it a widely anticipated IPO.
However, investing in StubHub won't be for everyone. It's not yet profitable, which is one of the many risks investors interested in the company must consider before buying shares.
FAQ
Investing in StubHub FAQ
Can you buy stock in StubHub?
Yes, StubHub is publicly traded on the NYSE under the ticker STUB.
Who owns StubHub Holdings?
StubHub Holdings is a publicly traded company owned by its shareholders.
How much is StubHub worth?
Stubhub completed its IPO in September 2025. The offering initially valued the company at more than $9 billion.
What is the stock symbol for StubHub?
The stock symbol for StubHub is STUB.
Is StubHub profitable?
As of the end of June 2025, StubHub wasn't yet profitable. It reported a loss during the second quarter and for the first half of the year. It also posted losses in the same periods of 2024.
