Who Owns eBay? Top eBay Shareholders

By Catherine Brock – Updated Jun 19, 2025 at 6:35 PM

Key Points

eBay, founded in 1995 and public since 1998, generates $10 billion annually with diverse ownership.
Institutional investors own 95% of eBay, with Vanguard as the largest shareholder at 11.51%.
Invest in eBay directly or via funds like Vanguard Total Stock Market Index Fund for varied exposure.
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Online marketplace eBay (EBAY -1.16%) was an early internet success story. Almost 30 years after going public, eBay generates $10 billion in revenue annually. Let's explore how eBay got its start, who owns the company, and how you can add this global business to your investment portfolio.

NASDAQ: EBAY

eBay

Today's Change

(-1.16%) $-0.96

Current Price

$81.95

Key Data Points

Market Cap

$37B

Day's Range

$81.91 - $83.78

52wk Range

$58.71 - $101.15

Volume

135K

Avg Vol

5.4M

Gross Margin

71.63%

Dividend Yield

1.41%

Who is the owner of eBay?

eBay is a public company, owned by institutional, insider, and retail investors. Nearly 95% of eBay stock is owned by about 1,400 institutional investors. Company officers and directors collectively own less than 1% of the online marketplace.

eBay went public in 1998 on the Nasdaq exchange, with an expected share price of $18. Eager investors bid up the price to $53.50 on the first day of trading. If you had invested $10,000 in eBay in 1998, your position would be worth $700,911 today.

Pierre Omidyar founded eBay in 1995 under the name AuctionWeb. The first item he listed for sale was a broken laser printer he sold to Canadian Mark Fraser for $14.83. In the next year, AuctionWeb would facilitate $7.2 million in merchandise transactions.

Also in 1996, AuctionWeb brought on Jeff Skoll as president and opened an office in San Jose, California. The company officially changed its name to eBay in 1997. The leadership team expanded again in 1998 with the hiring of now-famous tech CEO Meg Whitman.

In the ensuing years, eBay would evolve through expansions, acquisitions, partnerships, divestitures, and spin-offs to become the company it is today. Significant milestones included:

Acquisition of peer-to-peer trading site Up4Sale in 1998
Expansion into Germany, Australia, and the U.K. in 1999
Launch of the "Buy it Now" feature in 2000
Acquisition of PayPal (PYPL -2.67%) in 2002
Acquisition of Rent.com in 2004
Acquisition of Skype in 2005
Acquisition of StubHub in 2007
Acquisition of BillMeLater in 2008
Sale of 70% of Skype ownership in 2009
Acquisition of Milo.com in 2010
Sale of Rent.com in 2012
Partnership with Sotheby's to sell fine art in 2014

Spin-off of PayPal as a separate public company in 2015
Sale of eBay Enterprise, which provided various e-commerce support services to brick-and-mortar businesses
Partnership with Bigcommerce to streamline the product listing process for Bigcommerce merchants
Acquisition of artificial intelligence (AI) and data analytics company Expertmaker in 2016
Sale of StubHub in 2020
Launch of non-fungible token (NFT) sales in 2021
Acquisition of NFT marketplace KnownOrigin in 2022
Acquisition of digital authentication tech company Certilogo in 2023

Today, eBay serves 132 million buyers and facilitates some $18 billion in merchandise sales every quarter.

Who are the largest shareholders?

eBay's largest shareholders are institutional asset managers who primarily hold the stock within their mutual funds and exchange-traded funds (ETFs). The top five institutional shareholders of eBay are below.

Shareholder

An individual or entity that owns a portion of a company's stock, entitling them to a share of its profits and assets.

Institutional investors

Note that the position values assume a share price of $53. The ownership percentages are derived from 507.4 million outstanding shares, which was accurate as of April 15, 2024, according to June 2024 filings with the U.S. Securities and Exchange Commission (SEC).

Vanguard Group: Vanguard owns 58 million eBay shares, which have a total value of about $3 billion and account for 11.51% of the company. Vanguard is an investment management company that specializes in low-cost funds that cover popular market segments, like the S&P 500. The fund manager offers eBay exposure within its Vanguard Total Stock Market Index Fund (VTI +0.45%), Vanguard 500 Index Fund (NASDAQMUTFUND:FVINX), Vanguard Mid-Cap Index Fund (VIMSX -0.04%), and others.
BlackRock (NYSE:BLK): BlackRock holds more than 43 million eBay shares. Its position is worth about $2.3 billion and represents an 8.65% ownership stake. BlackRock is a large investment manager that operates the iShares family of ETFs and other funds. The iShares Core S&P 500 ETF (IVV +0.35%) owns about 5.2 million shares of eBay stock.
State Street (NYSE:STT): State Street Corporation's eBay share count totals 23 million and is valued at $1.2 billion. That share count is 4.58% of eBay's outstanding stock. State Street is a global asset manager and bank holding company and the parent of State Street Global Advisors, which operates the SPDR family of ETFs. The SPDR S&P 500 ETF Trust (SPY +0.34%) portfolio includes about 6 million shares of eBay.
Ameriprise Financial (NYSE:AMP): Ameriprise owns 22 million eBay shares, or 4.35% of the company, with a market value of about $1.1 billion. Ameriprise is a Minnesota-based financial planning and services company.
Geode Capital Management: Geode Capital Management owns 14 million shares of eBay. This is 2.76% of the company, worth about $743 million. Geode manages index funds for its parent company Fidelity and portfolios for institutional investors.

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Person shopping for clothes on mobile phone. — Image source: Getty Images.

Individual/insider shareholders

eBay's largest individual shareholders are company officers. While some of the officer's positions are quite valuable, none account for more than 0.20% of eBay's outstanding shares. The top five insider shareholders are:

Jamie Iannone: Iannone is eBay's president and CEO. He is the former chief operating officer (COO) of Walmart (WMT +1.86%) e-commerce and CEO of Samsclub.com. Iannone also worked at eBay between 2001 and 2009. He owns 801,450 eBay shares, which is the largest reported position owned by an individual insider. The position accounts for about 0.16% of the company's outstanding shares and is worth $42 million.
Steve Priest: Priest is eBay's senior vice president and CFO. He previously served as CFO for JetBlue (JBLU +3.29%) and held senior leadership roles at British Airways (LSE:BAY.L). Priest owns 188,131 eBay shares, which is less than 0.05% but worth almost $10 million.
Julie Loeger: Loeger is senior vice president and chief growth officer for eBay. Loeger's resume includes senior leadership roles at Discover Financial Services (NYSE:DFS) and a tenure in marketing at Anheuser Busch (BUD -0.08%). Loeger's eBay portfolio totals 153,214 shares and is valued at a little more than $8 million.
Cornelius Boone: Boone's title at eBay is senior vice president, chief people officer. Prior to joining eBay, Boone held a similar role at American Airlines (AAL +2.25%). He has also worked for Walmart and employment law firm Littler Mendelson. Boone's eBay portfolio is worth about $6.7 million based on a share count of 126,872.
Eddie Garcia: Garcia holds the role of senior vice president and chief product officer at eBay. He joined eBay for the second time in 2022 after working for Meta Platforms (META -1.18%) as the head of commerce for the Facebook mobile app. Prior to his Meta tenure, Garcia held various leadership roles at eBay between 2003 and 2014. Garcia owns 123,983 eBay shares worth $6.5 million.

Who is on the board of directors for eBay?

eBay's board of directors has 10 members:

Board of Directors

A group of elected individuals responsible for overseeing the activities of a company and representing shareholders.

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Time available to manage portfolio: A portfolio of stocks can be more time-consuming to manage than a portfolio of funds. Individual stocks require closer oversight due to the volatility risk. You may also need to rebalance individual stocks more often because they grow at different rates. Higher growth in one position can leave you with excessive exposure to that stock, which may not fit your investing plan.

A brokerage account allows you to purchase eBay shares or a fund with eBay exposure. Many individual retirement accounts (IRAs) also allow for stock and fund purchases.

FAQ

About the Author

Catherine grew up in Southern California wearing a lot of black and trying to perfect the art of sarcasm. Prior to joining The Fool as a contract writer, Catherine was climbing the corporate ladder in marketing roles and dabbling in too many side hustles. When she's not writing, she can be found riding a horse in the country or shopping online for clothes.

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@catherinejbrock

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Citigroup is an advertising partner of Motley Fool Money. Catherine Brock has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet, Meta Platforms, Microsoft, PayPal, Vanguard Total Stock Market ETF, Walmart, Walt Disney, Workday, and eBay. The Motley Fool recommends Corning and Lyft and recommends the following options: long January 2026 $395 calls on Microsoft, long January 2027 $42.50 calls on PayPal, short January 2026 $405 calls on Microsoft, and short June 2025 $77.50 calls on PayPal. The Motley Fool has a disclosure policy.