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Bradley Seth McNew
XMFMcNew
"Do not be fooled by its commonplace appearance. Like so many things, it is not what is outside, but what is inside that counts." -- Aladdin
Recent Articles by Bradley Seth McNew

Oct 6, 2016
by Bradley Seth McNew
Under Armour's New Fitness App Feature and the Importance of Digital
Investors are waiting to see how Under Armour's massive investment in digital is going to pay off. This partnership could provide additional revenue, but the importance of digital is bigger than that.

Oct 5, 2016
by Bradley Seth McNew
Adidas Goes on the Offensive -- Should Nike Inc. Investors Worry?
Adidas is still far smaller than Nike, especially in the U.S., but it's growing quickly and beginning to take market share. Should this scare Nike investors, or will the swoosh still thrive long-term?
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