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Bradley Seth McNew
XMFMcNew
"Do not be fooled by its commonplace appearance. Like so many things, it is not what is outside, but what is inside that counts." -- Aladdin
Recent Articles by Bradley Seth McNew

Oct 11, 2018
by Bradley Seth McNew
Do Not Disturb: Why Marriott and Hilton's Franchise Model Works
The hotel industry is increasingly moving toward a model of leasing branding rights, while third party developers and managing companies own and operate the actual building. Here's why, and what investors need to watch now.

Dec 10, 2016
by Bradley Seth McNew
The Biggest Flops in McDonald's History
Lobster, chicken wings, pineapple meatless burgers, and other test products were quickly shut down -- but one business idea takes the potato cake and has had lasting consequences, though the brand has staged a comeback lately.

Dec 9, 2016
by Bradley Seth McNew
How Dual Share Classes Present Under Armour Inc Investors With a Unique Opportunity
Under Armour announced last week that it would be changing the ticker symbols for its publicly traded class A and C shares, but the real story here is the large spread in where those two stocks are trading.
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