Nestlé's biggest category is powdered and liquid beverages, which includes the coffee brands Nescafé, Nespresso, and Starbucks. The segment delivered $30.8 billion of the company's $114.6 billion in revenue in 2024, and Nespresso contributed $8 billion in revenue last year. The company said coffee grew in the mid-single digits in 2024.
It's important to distinguish coffee companies like Nestlé, a consumer staples company that sells its products in grocery and convenience stores, from Starbucks, which sells coffee as a discretionary item in restaurants. Nestlé's global reach, marketing power, and expertise in bottled beverages make it an ideal partner for a company such as Starbucks. Selling bagged coffee and ready-to-drink beverages has been a key source of growth for both companies.
4. J.M. Smucker
The brand name Smucker is synonymous with jams, jellies, and other spreads, but packaged coffee makes up a significant percentage of the company's business. Smucker's primary coffee brands are Folgers, Café Bustelo, and Dunkin', which it licenses from Dunkin' (now a part of Inspire Brands).