Elon Musk's Investment Strategy

By Lyle Daly – Updated Jun 14, 2025 at 11:38 PM | Fact-checked by Frank Bass

Key Points

Elon Musk's primary investments are in businesses he founded or controls, not in external stocks.
Musk also invests in cryptocurrencies, prominently holding Bitcoin, Ethereum, and Dogecoin.
To emulate Musk's investment approach, consider buying Tesla stock or focusing on similar tech sectors.

Elon Musk is, by many metrics, the most successful entrepreneur of modern times. He had a net worth of $394 billion as of June 2025, making him the richest person in the world. Near the end of 2024, he was worth a record $486 billion before Tesla (TSLA -0.82%) stock fell.

A natural question among investors is where Musk chooses to invest his money. Let's take a look at Elon Musk's investments (and the businesses he starts and acquires), the type of investments he avoids, and what you should know about his strategy.

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Elon Musk on stage by the Tesla Roadster. — Image source: Tesla.

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Musk's investments are highly concentrated in his entrepreneurial endeavors. The first category comprises publicly traded stock investments, and the second includes private companies that he founded and in which he continues to hold an investment. With that in mind, here's a breakdown of what we know about Musk's investments.

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Publicly Traded Company

A company that issues shares that are publicly traded, meaning the shares are available for anyone to buy and sell on the stock market.

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If you want to follow Musk's approach with cryptocurrencies, that's easy enough, since he's only known to hold Bitcoin, Ethereum, and Dogecoin. However, just because a rich and/or famous investor buys a cryptocurrency doesn't mean you should put your own money in it. Do your own research on each coin first, and don't commit too much of your portfolio to crypto due to the risk involved.

The bottom line is that although Elon Musk is very wealthy, most of his net worth is tied up in a single stock (Tesla) and private companies that you or I likely cannot invest in. Besides buying Tesla stock, if you want to invest like Elon Musk, becoming an entrepreneur might be the best way to go about emulating his style.

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About the Author

Lyle Daly is a contributing Motley Fool stock market analyst covering information technology and cryptocurrency. Lyle has been a contributor at the financial services company since 2018. His work has been featured on USA Today, Yahoo Finance, MSN, Fox Business, and Nasdaq. Before joining The Motley Fool, he wrote for financial brands including Intuit.

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@LyleDaly

Lyle Daly has positions in Bitcoin, Ethereum, and Tesla. The Motley Fool has positions in and recommends Bitcoin, Ethereum, PayPal, Rocket Lab, Tesla, and eBay. The Motley Fool recommends the following options: long January 2027 $42.50 calls on PayPal and short June 2025 $77.50 calls on PayPal. The Motley Fool has a disclosure policy.