Elon Musk is, by many metrics, the most successful entrepreneur of modern times. He had a net worth of $484 billion as of October 2025, making him the richest person in the world.
A natural question among investors is where Musk chooses to invest his money. Let's take a look at Elon Musk's investments (and the businesses he starts and acquires), the type of investments he avoids, and what you should know about his strategy.
Elon Musk's investment strategy
Elon Musk's investment strategy is rather simple, at least as far as he's made public. His investments can be divided into two general categories: companies he started or controls and cryptocurrencies. Unlike many other billionaires, Musk doesn't have a large portfolio of publicly traded stocks of companies where he doesn't have day-to-day involvement.
Publicly Traded Company
Even when Musk took a 9.2% stake in social media platform Twitter in April 2022, his ultimate goal was to buy the company and take it private. He rejected a seat on Twitter's board of directors for that reason. After ample back-and-forth, the deal went through in late October 2022, with Musk buying Twitter for $44 billion. He rebranded Twitter as X in 2023.
Musk's investments are highly concentrated in his entrepreneurial endeavors. The first category consists of publicly traded stock investments, and the second includes private companies that he founded and in which he continues to hold an investment. With that in mind, here's a breakdown of what we know about Musk's investments.
Stocks Elon Musk doesn't buy
While we don't know every single detail about Musk's investment portfolio, we do know that the bulk of his stock holdings are in both public and private companies he controls. He doesn't own any well-known stock positions in other businesses. In 2021, he said, "The only significant thing I hold outside of Tesla is SpaceX."
Musk isn't a hedge fund manager and isn't required to disclose relatively small investments. It's entirely possible that he has small investments in publicly traded stocks that we don't know about. But all indications are that he primarily invests in his own companies.
Investment advice from Elon Musk
Musk shared investment advice on social media in 2022. He recommends buying stocks in several companies with products and services you believe in. He also cautioned investors to avoid panic selling and instead to sell only if they feel a company's products and services are worsening.
It's time-tested advice that has been shared by many famous investors. Invest in what you know and take a long-term approach, unless a company gives you a reason to sell.
How you can invest like Elon Musk
Here's how to invest like Elon Musk:
- Buy shares of Tesla stock since it makes up the vast majority of the billionaire's net worth.
- Consider space stocks, such as Rocket Lab (RKLB +3.25%), as an alternative to SpaceX, which is a private company.
- Consider investing in social media stocks, as Musk invested in social media when he bought Twitter (now X).
- Buy Bitcoin, Ethereum, and Dogecoin if you want to follow Musk's approach with cryptocurrencies. Keep in mind that cryptocurrencies, especially meme coins like Dogecoin, are highly risky. Do your own research and be cautious about how much you invest.
Related investing topics
Although Elon Musk is very wealthy, most of his net worth is tied up in a single stock (Tesla) and private companies that you or I likely cannot invest in. Besides buying Tesla stock, if you want to invest like Elon Musk, becoming an entrepreneur might be the best way to go about emulating his style.
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