Beyond Meat (BYND -5.25%) has endured stomach-churning volatility this year. At one point, shares of the plant-based alternative meat company dropped to a low of just $0.50 each. This put the company at risk of getting kicked out of the Nasdaq Exchange. However, it has since regained momentum, rocketing over 1,000% at one point from its bottom as investors developed a healthy appetite for the stock.
Momentum-driven meme stock traders appear to be behind Beyond Meat’s epic move. As long as they stay involved in the stock, its sizzling rise could continue.
That dramatic shift in the stock’s trajectory has left many wondering how they can invest in Beyond Meat and potentially benefit from its volatility. Here’s a detailed look at how to invest in the alternative meat stock.
How to buy Beyond Meat stock
Anyone can buy shares of Beyond Meat in a brokerage account. Here’s a step-by-step guide on how to invest in the company:
- Open your brokerage account: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Should you invest in Beyond Meat?
Not everyone should invest in Beyond Meat. Here’s a look at some of the reasons to consider buying shares:
- You want to invest in momentum-driven stocks that could continue rallying.
- You think the company’s expanded distribution deal with Walmart (NYSE:WMT) could reinvigorate revenue growth and get it on the path toward profitability.
- You’re a big fan of the company’s food products.
- You believe plant-based meats will become more mainstream in the future.
On the other hand, here are some reasons why you might not want to invest money in the company:
- You are at or nearing retirement and may not be able to afford the risk of a volatile stock that could lose its recent gains.
- You’re concerned about the company’s declining revenue and its continued financial losses.
- You’re worried about Beyond Meat’s balance sheet as losses pile up.
- You aren’t a fan of the company’s products.
- You’re concerned about consumer demand for plant-based meat, which appears to be waning.
- You think the momentum driving the rally in the company’s stock price could quickly fade.
NASDAQ: BYND
Key Data Points
Is Beyond Meat profitable?
Many factors can affect a company’s stock price in the short term. Over the long term, however, profit growth tends to be the biggest driver of a stock’s performance.
Unfortunately, profitability has been elusive for Beyond Meat. During the second quarter of 2025, the company only recorded $75 million of net revenues -- almost a 20% decline compared to the year-ago period -- and a net loss of $29.2 million, or $0.38 per share. Although its net loss improved compared to the $34.4 million, or $0.53 per share, it posted in the prior year period, the company continued its money-losing ways. Beyond Meat reported a net loss of more than $160 million in 2024 on $326 million in revenue. That followed a net loss of $338 million in 2023 on $343 million of revenue. While its losses have been narrowing over the years, its revenue has steadily declined.
“We are disappointed with our second quarter results,” said CEO Ethan Brown in the earnings press release. He noted that these results were primarily due to the “ongoing softness in the plant-based meat category, particularly in the U.S. retail channel and certain international foodservice markets.” That’s forcing the company to respond by aggressively cutting costs and prioritizing increased distribution of its core product lines. The company expanded its distribution with Walmart in late 2025 to increase the availability of several products. These include plant-based burgers, chicken pieces, and Korean BBQ-style steak products. Additionally, the company reduced its workforce by approximately 6% as part of its cost-cutting initiatives.
The company has also been working to strengthen its balance sheet, aiming to bridge the gap until it achieves long-term profitability.
Does Beyond Meat pay a dividend?
No, Beyond Meat doesn’t pay a dividend. The company isn’t profitable and can’t afford to return cash to investors by paying dividends.
The bottom line
Individual investors gobbled up Beyond Meat stock in late 2025, driving a sizzling rally in the plant-based meat company. Shares could continue to rise as long as meme stock investors are driving its momentum.
However, while the company’s stock price has turned around, its struggling business hasn’t. Consumers have seemingly lost their appetite for the company’s plant-based meat products. This has caused sales to slump and its losses to continue. Unless its revenue starts growing again, the company’s gains could evaporate once meme stock investors look elsewhere to satisfy their cravings for outsized gains. That makes it a very risky stock to buy.
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