Best E-Commerce Companies in 2025

Investing in Top E-Commerce Companies

By Jeremy Bowman – Updated Aug 18, 2025 at 1:48 PM | Fact-checked by Robin Hartill, CFP

Key Points

E-commerce now makes up $1.2 trillion of U.S. retail, around 16% of the total market.
Globally, e-commerce is valued at over $5 trillion, with Amazon and Alibaba leading the pack.
The growth of e-commerce has been driven largely by a handful of companies.

Less than a generation ago, e-commerce was only in its infancy, born on the World Wide Web as a vision of entrepreneurs like Jeff Bezos.

Today, e-commerce accounts for almost $1.2 trillion in annual retail sales in the U.S., or 16% of the total retail industry. Globally, e-commerce sales total more than $5 trillion, led by companies such as Amazon (AMZN +1.41%) and China’s Alibaba Group (BABA +3.64%), plus brick-and-mortar retailers such as Home Depot (HD -1.00%).

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Woman in coffee shop holding tablet and credit card — Image source: Getty Images.

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The tremendous growth in e-commerce has propelled a number of big winners on the stock market, but there's still plenty of opportunity left in online retail. Annual e-commerce sales grew about 15% in the 2010s, and the adoption of online shopping accelerated during the COVID-19 pandemic.

After the pandemic surge, e-commerce's share of total retail sales actually fell through the beginning of 2022. Growth has slowed as spending patterns normalize following a shift back to brick-and-mortar stores and services such as travel and restaurants, settling at around 7%. Still, there's plenty of long-term growth left in e-commerce. If you're looking for a list of the top e-commerce companies in the world, keep reading below.

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Ticker Information Table
Name and ticker	Market cap	Dividend yield	Industry
Amazon (NASDAQ:AMZN)	$2.3 trillion	0.00%	Multiline Retail
Shopify (NASDAQ:SHOP)	$210.6 billion	0.00%	IT Services
Coupang (NYSE:CPNG)	$56.8 billion	0.00%	Multiline Retail
MercadoLibre (NASDAQ:MELI)	$106.2 billion	0.00%	Multiline Retail
Walmart (NYSE:WMT)	$854.2 billion	0.85%	Food and Staples Retailing

Data as of Oct 23, 2025.

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NASDAQ: AMZN

Amazon

Today's Change

(1.41%) $3.06

Current Price

$221.01

Key Data Points

Market Cap

$2324B

Day's Range

$218.18 - $221.30

52wk Range

$161.38 - $242.52

Volume

1.2M

Avg Vol

44M

Gross Margin

49.61%

Dividend Yield

N/A

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Amazon launched in 1995 and today sells more than 350 million stock-keeping units (SKUs) through its marketplace.
Amazon has not had a true direct competitor in the U.S. and has grown through its third-party marketplace and Amazon Prime. It now has more than 100 fulfillment centers in the U.S.
The company is set to top Walmart as the biggest company in the world by revenue this year.
The stock is up more than 100,000% from its IPO.

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NASDAQ: SHOP

Shopify

Today's Change

(3.05%) $4.94

Current Price

$166.95

Key Data Points

Market Cap

$211B

Day's Range

$162.44 - $167.67

52wk Range

$69.84 - $169.69

Volume

273K

Avg Vol

7.8M

Gross Margin

49.21%

Dividend Yield

N/A

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Shopify has emerged as Amazon's closest competitor, with over 2 million merchants around the world, ranging from mom-and-pop businesses to global brand giants like Kraft Heinz.
Shopify provides an end-to-end platform for any business to sell online, handling web design, marketing, payment processing, financial tracking, and even loans.
The company has reached a detente with Amazon, agreeing to integrate its Buy with Prime feature, allowing Amazon Prime members to get free delivery on items labeled "Buy with Prime."
Shopify's revenue has grown from $389 million in 2016 to $8.9 billion in 2024, and it continues to deliver strong growth as it expands its merchant base, adds new AI features, and flexes its pricing power.

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NYSE: CPNG

Coupang

Today's Change

(0.10%) $0.03

Current Price

$31.16

Key Data Points

Market Cap

$57B

Day's Range

$30.83 - $31.20

52wk Range

$19.02 - $34.08

Volume

6.4M

Avg Vol

12M

Gross Margin

29.51%

Dividend Yield

N/A

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Coupang is headquartered in Seattle, but operates primarily in South Korea.
South Korea is one of the most densely populated countries in the developed world, creating efficiencies in delivery distances and internet speeds.
Coupang has followed a similar strategy to Amazon with a first-party e-commerce business and a third-party marketplace.
It's also launched a Prime-like membership platform, Rocket WOW.
It's also launched smaller businesses like food delivery, video streaming, mobile games, and digital games, and it also acquired, and it acquired Farfetch, the online fashion luxury platform.
Coupang reported 24% revenue growth in 2024 to $30.3 billion with $1.4 billion in adjusted EBITDA.

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NASDAQ: MELI

MercadoLibre

Today's Change

(2.54%) $53.11

Current Price

$2148.32

Key Data Points

Market Cap

$106B

Day's Range

$2095.00 - $2149.98

52wk Range

$1646.00 - $2645.22

Volume

296K

Avg Vol

424K

Gross Margin

45.87%

Dividend Yield

N/A

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Another international e-commerce company, MercadoLibre, has delivered standout growth throughout its history.
MercadoLibre operates across Latin America, but gets half of its revenue from Brazil.
Its primary business is e-commerce, which includes first-party and third-party sales, though its MercadoPago fintech platform has also become a sizable business and includes mobile point-of-sale systems.
Most of MercadoPago's payments now come from sources other than the MercadoLibre platform.
The company finished 2024 with 100 million unique buyers and more than 60 million fintech monthly active users. Revenue reached $20.8 billion, and its margins are expanding.

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NYSE: WMT

Walmart

Today's Change

(-0.26%) $-0.28

Current Price

$106.86

Key Data Points

Market Cap

$854B

Day's Range

$105.78 - $107.57

52wk Range

$79.81 - $109.58

Volume

11M

Avg Vol

16M

Gross Margin

24.39%

Dividend Yield

0.01%

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Walmart is best known for its brick-and-mortar business, but over the last decade, it's built a formidable e-commerce business.
Walmart has opened thousands of grocery pickup stations, leveraging its physical footprint to drive online sales.
Like Amazon, Walmart has also built an advertising business around its e-commerce platform, and it's added an e-commerce marketplace.
The company has been gaining market share on Amazon in e-commerce, consistently delivering growth of around 20%.

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