Cryptocurrencies have become a hot investment that is gaining mainstream adoption. Markets for digital currencies such as Bitcoin (BTC +0.88%) were virtually unheard of in 2012, but they have since grown into a massive industry.
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1. Coinbase Global
Coinbase Global (COIN +9.66%), a top cryptocurrency trading exchange, made its initial public offering (IPO) in April 2021. The company is a popular platform for purchasing major cryptocurrencies such as Bitcoin, Ethereum, and Cardano (ADA +2.58%), allowing users to trade about 250 cryptocurrencies, including many altcoins.
The Coinbase platform's success has been contingent on the increase in crypto prices, which in turn has led to millions of new users creating accounts. Coinbase earns a small transaction fee whenever someone buys or sells a cryptocurrency.
But the company aspires to be more than just a place to trade. It also sponsors a debit card that allows consumers to spend from the balance in their digital wallet, and it's launched a cloud platform for companies using and storing digital currencies.
Coinbase offers two game-changing innovations. The first is bringing the practice of asset loans -- which were previously only available to affluent investors -- to the masses. Users can pledge their Bitcoin or other cryptocurrencies as collateral and receive a low-interest loan to cover expenses. Using crypto as collateral means investors don't have to sell their assets when emergencies arise, allowing their principal to continue compounding.
The second innovation is the rising adoption of Coinbase's blockchain analytics by governments and financial institutions. Because most blockchains operate on a public ledger, the company can harness and monitor the data for illicit transactions and wallet addresses.
Suppose hackers managed to break through an individual's computer and demand a ransom in the form of Bitcoin to unlock the machine. In that case, Coinbase could then match the hacker's wallet address with millions of know-your-customer (KYC) data points stored on its platform. This could help law enforcement track down the flow of funds and apprehend the cybercriminals -- building greater trust in the crypto space.
All in all, investing in Coinbase is a broad bet on the crypto market. If crypto trading and ownership gain traction in the long run, Coinbase and its shareholders will benefit from the digital currency trend.
[Cryptocurrency] is a new asset class, but like real estate, there's only so much Earth. So it's defined, and therefore this moving price of the commodity is just how much, within this finite class of a commodity, this new asset class, how much people value it or want it.
3. Canaan and Hut 8 Mining
Bitcoin mining has changed dramatically over the past few years. These days, companies such as Canaan (CAN +7.67%) design high-powered, application-specific integrated circuit (ASIC) machines specifically for the purpose of brute-force guessing correct hashes for proof-of-work cryptocurrencies. Canaan's next-generation Avalon ASICs can make tens of trillions of guesses every second for the right hash to validate blocks on the Bitcoin network, which is millions of times more powerful than AMD (AMD +7.62%) and Nvidia's (NVDA +2.26%) latest graphics processing units (GPUs). Sales have been skyrocketing due to the device's affordability and relatively low energy consumption, meaning greater profits for miners.
One of the most popular Bitcoin mining stocks is MARA Holdings (MARA +1.56%). The Florida-based company commands a sizable minority stake in the overall Bitcoin network, and it generates very strong cash flows compared to revenue. Instead of selling the Bitcoin it mines on the market, the company formerly known as Marathon Digital Holdings records its mining rewards in the form of digital assets rather than selling the coins to generate dollar-based results.
Investors can be assured that environmental concerns regarding the practice won't hold the company back since it relies on renewable energy sources and can lease its electricity back to local utilities as needed.
4. Strategy
The company formerly known as Microstrategy has rebranded itself as Strategy (MSTR +1.46%), and its wholehearted focus on cryptocurrency operations is Wall Street's worst-kept secret.
The company started converting its cash reserves into Bitcoin in the summer of 2020, and its enterprise software operations soon started to look irrelevant.
In February 2025, the company held 478,740 Bitcoins on its balance sheet at a spot-price value of $46.6 billion. Strategy also continues to buy more Bitcoin, with an official plan to raise $21 billion in loans and another $21 billion in stock sales to support more crypto acquisitions from 2024 to 2027.
It's a bold strategy with massive potential upside if Bitcoin's value keeps rising in the long run. It's also a risky one, as it will expose you to huge risks if the Bitcoin story goes off the rails for some reason.
Strategy is best managed as a small and speculative investment, large enough to make a potential difference but small enough that you won't lose much sleep if it goes to zero. It's an all-or-nothing approach to Bitcoin's fundamental value, amplified with traditional business tools such as loans and opportunistic stock sales.
5. Robinhood Markets
Robinhood Markets (HOOD +4.02%) is a popular discount brokerage app that allows users to buy stocks, options, rare metals, and now, cryptocurrencies. Investors can buy and sell more than a dozen cryptocurrencies, including Bitcoin, Ethereum, and Dogecoin (DOGE +1.90%), commission-free on the platform, 24/7. The company already holds billions of dollars in crypto assets under custody, with crypto trading revenue now comprising a significant portion of overall sales.
Robinhood can combine its commission-free trading model with scaling the number of cryptocurrencies on the platform, gaining a massive competitive advantage over both traditional and decentralized exchanges. The company also could offer the same crypto analytics services as Coinbase to further promote trust in the sector and boost its adoption.
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Related crypto topics
Mainstream adoption of crypto stocks
The best part about cryptocurrency stocks is that most of them are not pure plays on the industry, so investors have the reward of ample diversification. Cryptocurrencies are quite volatile and can cause wild swings in the revenue and earnings of companies with sector exposure.
The crypto realm is rapidly gaining mainstream adoption. In August 2021, United Wholesale Mortgage (UWMC +1.30%), the second-largest mortgage lender in the U.S., announced it would accept Bitcoin to settle mortgage payments from its customers. Expect further momentum in crypto stocks as more companies join in the blockchain revolution. However, just two months later, United Wholesale Mortgage canceled the scheme due to a lack of customer interest.
At the same time, you need to keep an eye on the evolving regulatory framework while the crypto market adapts to the ever-changing global economy. The stocks mentioned above are smart investments in digital currencies, and most of them come with the benefit of also running significant business operations outside the crypto sector. As such, many investors find that they make more sense than buying the cryptocurrencies themselves, at least until regulators and governments around the world have nailed down their long-term approach to digital assets.
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