The Largest Consumer Discretionary Companies by Market Cap in January 2026

Amazon (AMZN -0.38%) tops the list of the largest consumer discretionary companies, followed by Tesla (TSLA +0.87%) and Alibaba Group (BABA +10.17%). This market sector's leaders include e-commerce companies, automakers, retailers, and restaurants, but it's dominated by Amazon and Tesla.

• Market cap: $2.63 trillion (as of Jan. 9)
• Revenue (TTM): $691.3 billion
• Gross profit (TTM): $346.0 billion
• Five-year annualized return: 9.22%
• Year founded: 1994

TTM = trailing 12 months.

Originally an online bookstore, Amazon is now the world's most successful e-commerce company. Its streaming service, Amazon Prime Video, is available to more than 200 million Amazon Prime members. It owns Whole Foods Market; Twitch, a video game streaming service; and Amazon Web Services (AWS), the world's largest cloud infrastructure provider.

Since 2023, Amazon has been embroiled in an antitrust lawsuit with the Federal Trade Commission (FTC), which alleges that Amazon took part in anticompetitive practices. A judge dismissed some of the FTC's claims in September 2024, but the remainder of the case is ongoing. It also settled another FTC lawsuit related to its Amazon Prime service for $2.5 billion in September 2025. Additionally, Amazon is facing a class-action lawsuit regarding third-party seller fees that were passed on to customers.

2. Tesla

• Market cap: $1.48 trillion (as of Jan. 9)
• Revenue (TTM): $95.6 billion
• Gross profit (TTM): $16.3 billion
• Five-year annualized return: 8.69%
• Year founded: 2003

Tesla is the second-largest manufacturer of electric vehicles (EVs), behind only BYD (BYDDY +2.64%) in China. It has released several popular cars, most notably the Model Y, and it also makes solar roofs, solar panels, and its Powerwall integrated battery system.

Tesla is the world's most valuable automaker. However, it faced a backlash in 2025 due to co-founder and CEO Elon Musk's role in the Trump administration, which sparked boycotts of Tesla dealerships and vandalism.

Musk has since exited the Department of Government Efficiency (DOGE). While Musk still has a controversial reputation, he bought $1 billion in Tesla shares in September 2025, and Tesla's board approved a $1 trillion pay package with ambitious performance targets for him that same month. Both moves have helped renew shareholder confidence in Tesla.

3. Home Depot

• Market cap: $359.87 billion (as of Jan. 9)
• Revenue (TTM): $144.9 billion*
• Gross profit (TTM): $59.67 billion*
• Five-year annualized return: -8.01%
• Year founded: 1999

*Converted from Chinese yuan.

Alibaba is an e-commerce company that originally focused on business-to-business (B2B) sales. It later expanded to business-to-consumer (B2C) and consumer-to-consumer (C2C) sales, eventually becoming the largest e-commerce company in China.

In addition to online retail, Alibaba has branched out into financial services, media, and artificial intelligence (AI). It has an AI model, known as Qwen, and an AI assistant tool called Quark.

5. Toyota

• Market cap: $287.39 billion (as of Jan. 9)
• Revenue (TTM): $312.6 billion*
• Gross profit (TTM): $56.2 billion*
• Five-year annualized return: 10.01%
• Year founded: 1937

*Converted from Japanese yen.

In terms of production, Toyota is the world's top automaker, producing more than 10 million new vehicles per year. Toyota's lineup includes cars, trucks, SUVs, hybrids, and EVs. Its bestselling vehicle is the Toyota Camry. Other popular vehicles include the Corolla, Tacoma, 4Runner, and the RAV4.

6. McDonald's

• Market cap: $176.17 billion (as of Jan. 9)
• Revenue (TTM): $59.0 billion
• Gross profit (TTM): $18.2 billion
• Five-year annualized return: 18.55%
• Year founded: 1987

TJX Companies operates more than 5,000 off-price retail stores in nine countries. Its flagship chain is TJ Maxx. Other notable brands include Marshalls and Home Goods.

This retailer is known for offering marked-down prices on brand-name merchandise and for its unique "treasure hunt" shopping experience. TJX Companies sources items from more than 21,000 vendors and prioritizes carrying a variety of products over maintaining a full stock, so the selection changes frequently.

8. Booking Holdings

• Market cap: $175.67 billion (as of Jan. 9)
• Revenue (TTM): $26.0 billion
• Gross profit (TTM): $22.7 billion
• Five-year annualized return: 19.52%
• Year founded: 1996

Booking Holdings is a leader in the travel industry. It owns several well-known online travel agencies (OTAs), including Booking.com, Priceline, Kayak, and Agoda. It also owns OpenTable, an online restaurant reservation service.

Thanks to its massive brand portfolio, Booking Holdings booked more than 1 billion room nights in 2024. It also facilitated 49 million flight tickets and 83 million rental car days. Booking Holdings makes most of its revenue through commissions it charges on reservations.

9. PDD Holdings

• Market cap: $171.0 billion (as of Jan. 9)
• Revenue (TTM): $60.0 billion*
• Gross profit (TTM): $34.0 billion*
• Five-year annualized return: -7.78%
• Year founded: 2015

*Converted from Chinese yuan.

PDD Holdings is a Chinese holding company that owns multiple e-commerce businesses. The most notable businesses in its portfolio are Temu and Pinduoduo. They're both online discount marketplaces, with Temu focusing more on international business and Pinduoduo on customers in China.

In 2023, PDD Holdings moved its legal domicile from China to Ireland. The move coincided with a marketing push to build Temu's brand in the U.S.

While Temu had become popular with U.S. consumers, the Trump administration's tariffs on China heavily affected its business, causing a 51% drop in monthly active users between March and June 2025. A federal appeals court ruled that most of the tariffs are illegal, which would be good news for PDD Holdings. However, the tariffs remained in place in late 2025, pending a U.S. Supreme Court ruling.

10. Lowe's Companies

• Market cap: $148.85 billion (as of Jan. 9)
• Revenue (TTM): $84.3 billion
• Gross profit (TTM): $28.3 billion
• Five-year annualized return: 11.72%
• Year founded: 1921

In business for more than a century, Lowe's was once the largest home improvement retailer in the U.S. It's currently second to Home Depot, with more than 1,700 locations across the U.S. Lowe's previously operated internationally before shutting down operations in Australia, Mexico, and Canada.

Like Home Depot, Lowe's serves homeowners and professional contractors. Products include building materials, tools, appliances, and lawn and garden equipment.

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