Cryptocurrencies have become a hot investment that is gaining mainstream adoption. Markets for digital currencies such as Bitcoin (BTC -0.26%) were virtually unheard of in 2012, but they have since grown into a massive industry.
The cryptocurrency sector reached a market value of $3 trillion in the fall of 2021 and has continued to rise to a total market cap of roughly $3.9 trillion. The sudden surge in value and rapid evolution created immense wealth for early crypto investors.
Everyone wants to know which token will become the next Bitcoin or Ethereum (ETH -0.24%). With thousands of active cryptocurrencies on the market, investing in technologies linking the digital blockchain space with society could be even more lucrative. And there is no shortage of innovative companies and investment vehicles trying to bridge the gap between the two.
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1. Coinbase Global
Coinbase Global (COIN +2.48%), a top cryptocurrency trading exchange, made its initial public offering (IPO) in April 2021. The company is a popular platform for purchasing major cryptocurrencies such as Bitcoin, Ethereum, and Cardano (ADA -1.34%), allowing users to trade about 250 cryptocurrencies, including many altcoins.
The Coinbase platform's success has been contingent on the increase in crypto prices, which in turn has led to millions of new users creating accounts. Coinbase earns a small transaction fee whenever someone buys or sells a cryptocurrency.
But the company aspires to be more than just a place to trade. It also sponsors a debit card that allows consumers to spend from the balance in their digital wallet, and it's launched a cloud platform for companies using and storing digital currencies.
Coinbase offers two game-changing innovations. The first is bringing the practice of asset loans -- which were previously only available to affluent investors -- to the masses. Users can pledge their Bitcoin or other cryptocurrencies as collateral and receive a low-interest loan to cover expenses. Using crypto as collateral means investors don't have to sell their assets when emergencies arise, allowing their principal to continue compounding.
The second innovation is the rising adoption of Coinbase's blockchain analytics by governments and financial institutions. Because most blockchains operate on a public ledger, the company can harness and monitor the data for illicit transactions and wallet addresses.
Suppose hackers managed to break through an individual's computer and demand a ransom in the form of Bitcoin to unlock the machine. In that case, Coinbase could then match the hacker's wallet address with millions of know-your-customer (KYC) data points stored on its platform. This could help law enforcement track down the flow of funds and apprehend the cybercriminals -- building greater trust in the crypto space.
All in all, investing in Coinbase is a broad bet on the crypto market. If crypto trading and ownership gain traction in the long run, Coinbase and its shareholders will benefit from the digital currency trend.
[Cryptocurrency] is a new asset class, but like real estate, there's only so much Earth. So it's defined, and therefore this moving price of the commodity is just how much, within this finite class of a commodity, this new asset class, how much people value it or want it.
3. Canaan and Hut 8 Mining
Bitcoin mining has changed dramatically over the past few years. These days, companies such as Canaan (CAN +5.78%) design high-powered, application-specific integrated circuit (ASIC) machines specifically for the purpose of brute-force guessing correct hashes for proof-of-work cryptocurrencies. Canaan's next-generation Avalon ASICs can make tens of trillions of guesses every second for the right hash to validate blocks on the Bitcoin network, which is millions of times more powerful than AMD (AMD +6.17%) and Nvidia's (NVDA +3.93%) latest graphics processing units (GPUs). Sales have been skyrocketing due to the device's affordability and relatively low energy consumption, meaning greater profits for miners.
One of the most popular Bitcoin mining stocks is MARA Holdings (MARA +5.06%). The Florida-based company commands a sizable minority stake in the overall Bitcoin network, and it generates very strong cash flows compared to revenue. Instead of selling the Bitcoin it mines on the market, the company formerly known as Marathon Digital Holdings records its mining rewards in the form of digital assets rather than selling the coins to generate dollar-based results.
Investors can be assured that environmental concerns regarding the practice won't hold the company back since it relies on renewable energy sources and can lease its electricity back to local utilities as needed.
5. Robinhood Markets
Robinhood Markets (HOOD +3.58%) is a popular discount brokerage app that allows users to buy stocks, options, rare metals, and now, cryptocurrencies. Investors can buy and sell more than a dozen cryptocurrencies, including Bitcoin, Ethereum, and Dogecoin (DOGE +0.25%), commission-free on the platform, 24/7. The company already holds billions of dollars in crypto assets under custody, with crypto trading revenue now comprising a significant portion of overall sales.
Robinhood can combine its commission-free trading model with scaling the number of cryptocurrencies on the platform, gaining a massive competitive advantage over both traditional and decentralized exchanges. The company also could offer the same crypto analytics services as Coinbase to further promote trust in the sector and boost its adoption.
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