Staying healthy and looking good will never go out of style. Whether you’re trying to improve your cardiovascular health or want to get stronger, it pays to work out at home or hit the gym.
While gym memberships and home exercise equipment cost money, you might be able to recoup that expense by investing in the most profitable gym stocks.
Best fitness stocks in 2025
Here are five of the best gym companies to watch this year:
1. Planet Fitness
NYSE: PLNT
Key Data Points
2. Peloton
NASDAQ: PTON
Key Data Points
3. Lululemon Athletica
NASDAQ: LULU
Key Data Points
Lululemon Athletica (LULU -0.50%) is a leading apparel retailer, specializing in yoga pants and other athletic wear. Its premium brand and the comfort of its clothes led to strong sales growth over the last few years as athleisure has become a mainstream style choice.
Management expects to double its sales from 2021 by 2026, with a goal of $13 billion in revenue, which may be tough to reach since it expects sales of $11.2 billion this year. Sales growth has been slower in the United States, but its international growth is strong and several key markets such as China remain under-penetrated by the Canadian company.
The company also moved into the connected fitness space with its 2020 acquisition of Mirror, which it rebranded to Lululemon Studio. The move didn't work out. It discontinued the Mirror device and partnered with Peloton to service its subscription home workout programs.
4. Garmin
NYSE: GRMN
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5. Life Time Group Holdings
How to invest in gym stocks
- Open your brokerage app: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Are gym stocks right for your portfolio?
Gyms, connected fitness, and digital subscriptions all generate recurring revenue, which can lead to more predictable revenue growth. Subscriptions can also provide a strong revenue base for companies to sell equipment or apparel. Focusing on investing in companies with business models that generate plenty of cash is likely the most profitable approach.
The performance of gym stocks can vary seasonally since many people focus more on their health around the new year. But despite that potential price volatility, adding a top gym stock to your portfolio may be just the right fit for you. At the very least, buying stock in a fitness company may make you feel better about paying for an unused gym membership or a Peloton that you hang clothes on.
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